AI for Sales and Marketing Market

The research study for AI for sales and marketing market involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred AI for sales and marketing providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.

Secondary Research

In the secondary research process, various sources were referred to for identifying and collecting information for the study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as AI conferences and related magazines. Additionally, the AI for sales and marketing spending of various countries was extracted from respective sources. Secondary research was used to obtain key information about the industry’s value chain and supply chain to identify key players by solution, service, market classification, and segmentation according to the offerings of major players and industry trends related to solutions, applications, verticals, and regions, and key developments from both market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and AI for sales and marketing expertise; related key executives from AI for sales and marketing solution vendors, SIs, managed service providers, and industry associations; and key opinion leaders.

Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped understand various trends related to technologies, applications, data types, service types, software types, verticals, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using AI for sales and marketing solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of AI for sales and marketing, which would impact the overall AI for sales and marketing market.

Note: Tier 1 companies account for annual revenue of >USD 10 billion; tier 2 companies’ revenue ranges between USD 1 and 10 billion; and tier 3 companies’ revenue ranges between USD 500 million–USD 1 billion

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Multiple approaches were adopted for estimating and forecasting the AI for sales and marketing market. The first approach involves estimating the market size by summation of companies’ revenue generated through the sale of solutions and services.

Market Size Estimation Methodology- Top-down approach

In the top-down approach, an exhaustive list of all the vendors offering solutions and services in the AI for sales and marketing market was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor's offerings were evaluated based on breadth of solutions according to software type, service type, technology, data type, vertical, and vertical. The aggregate of all the companies’ revenue was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets’ repository for validation.

Market Size Estimation Methodology-Bottom-up approach

In the bottom-up approach, the adoption rate of AI for sales and marketing solutions and services among different end users in key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of AI for sales and marketing solutions among industries, along with different use cases with respect to their regions, was identified and extrapolated. Use cases identified in different regions were given weightage for the market size calculation.

Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included the analysis of the AI for sales and marketing market’s regional penetration. Based on secondary research, the regional spending on Information and Communications Technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major AI for sales and marketing providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primary interviews, the exact values of the overall AI for sales and marketing market size and segments’ size were determined and confirmed using the study.

AI for Sales and Marketing Market : Top-Down and Bottom-Up Approach

Data Triangulation

The market was split into several segments and subsegments after arriving at the overall market size using the market size estimation processes as explained above. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.