Behavior Analytics Market

Report Code TC 9167
Published in Sep, 2024, By MarketsandMarkets™
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Behavior Analytics Market by Solutions (User and Entity Behavior, A/B Testing, Heatmap, Feedback & Voice of Customer), Application (Customer Engagement, Brand Promotion, Workforce Optimization, Threat Detection & Prevention) - Global Forecast to 2029

Overview

The Behavior Analytics Market is expected to expand from USD 5.5 billion in 2024 to USD 13.4 billion by 2029, with a compound annual growth rate (CAGR) of 19.5%. The market is expected to grow tremendously in the upcoming years, driven by the need for better security measures against more sophisticated cyber threats, the growing adoption of data-driven decision-making across industries, and the demand for personalized customer experience. Use-case industries implementing behavior analytics include the identification of trends, patterns, and anomalies for improved decision-making. While traditionally behavior analytics have been used for detecting and preventing threats, this tool is increasingly used now for customer, workforce, and marketing strategy. Organizations leverage behavior analytics to gain insights into customer journeys, enhance employee performance, and customize marketing initiatives. The significance of behavioral analytics has grown in the context of managing and safeguarding an organization’s digital assets. By effectively utilizing behavioral analytics, a company can gain a deeper understanding of employee actions within its IT framework and how customers engage with its websites or products.

Attractive Opportunities in the behavior analytics market

NORTH AMERICA:

Increasing emphasis on advanced cybersecurity measures and data-driven decision-making drives North American behavior analytics market growth.

The growth of this market can be attributed to increased demand for data-driven decision-making, and the need for personalized customer experiences.

The Canadian behavior analytics market is projected to have highest CAGR during the forecast period.

Technological advancements, strategic partnerships, and expansion into emerging markets are likely to be the key growth strategies adopted by market players in the behavior analytics market.

The North American behavior analytics market craves for advanced and scalable solutions that can effectively address the growing complexity of cybersecurity threats and the need for personalized customer experiences.

Global behavior analytics market Dynamics

Driver: Optimizing Marketing Strategies

Optimizing marketing strategies is the most crucial reason driving the increased investment in the behavior analytics market. These days, businesses have been markedly obsessive in gearing marketing activities to fit individual customer preferences and behaviors. This leads businesses to acquire deep insights into how customers interact with their products, services, or content. From this data, an organization can draw trends, preferences, and patterns that will, in turn, have a bearing on more focused and effective marketing campaigns.For example, it will have behavioral analytics to recognize whether any given marketing channel is more fruitful than any other for each specific customer segment, which kind of content any particular customer pays more attention to, and how it proceeds toward the end objective. Such granularity helps marketers fine-tune their outreach to drive more customer activities and, for instance, convert more leads. This way, businesses can optimize budgets for marketing campaigns more effectively, reduce wasteful spending on poor campaigns, and, ultimately, bank a higher return on investment. One of the capabilities driving marketing analytics solutions in the market is the ability to make decisions based on data pertaining to customer behavior.

Restraint: Data Privacy Concerns

Data privacy concerns are a significant restraint to the behavior analytics market as these solutions typically revolve around collecting, analyzing, and maintaining massive volumes of user data, which are often sensitive. As these behavior analytics tools continuously track and analyze patterns in user activities, they are certain to provide fine-grained insights into an individual's practices, preferences, and interactions. The data collected at this level may increase the likelihood of its misuse or unauthorized access to private information, leading to breaches of privacy.Furthermore, due to strict regulations regarding the confidentiality of data, like the GDPR in Europe and the CCPA in the US, ascertaining the permissibility of gathering, storing, and using personal data has become more challenging. Organizations must ensure that behavior analytics procedures comply with these guidelines, which can be challenging and expensive. Non-compliance risks are associated with severe penalties and reputational damage; consequently, some firms may be reluctant to adopt behavior analytics solutions fully. These privacy concerns eventually impede market development since every organization seeks to balance the benefits of behavior analytics against the potential risks associated with data privacy.

 

Opportunity: Enhancing Customer Retention

The enhancement of customer retention is another significant opportunity in the behavior analytics market, as such solutions provide deep insights into customer behaviors, preferences, and interactions. The patterns of how customers engage with products or services can be analyzed in order to find the major drivers of customer satisfaction and loyalty. This can help businesses resolve some problem that makes customers leave, be it identifying pain points of their journey or estimating when a customer may think of switching to another provider.Behavior analytics enables companies to specifically tailor their offerings, promotions, and incentives, building close bonds with the customers. By constantly tracking customer interactions, it would be feasible to alter the relevant strategies in real time to fulfill their changing needs and expectations. This will help retain existing customers and make them brand ambassadors for long-term growth and profitability. Any business seeking to stand apart in the competitive market and attract dedicated customers can benefit tremendously from the potential to boost customer retention using behavior analytics.

Challenge: Contextual Understanding

Probably the greatest challenge in the behavior analytics market is 'contextual understanding,' which is the accurate interpretation of user actions and behaviors in the context in which they occur. Behavior analytics tools can notice patterns and anomalies, but context is needed to separate legitimate activities from potentially threatening ones.For example, according to the behavior analytics software, an employee who accesses the most sensitive files during odd late hours can be treated as a security risk. On the other hand, the contextual understanding of a certain employee working extra hours due to a critical project may not have been taken into account; thus, this behavior may be misconstrued as a threat to security. For instance, customer behavior that differs from normal behavior could indicate fraud, or it could mean purchasing habits have changed because of the introduction of a new product.The problem is that behavior analytics requires systems to pull together data from numerous sources and then perform analyses to build up a context in its entirety. This will require sophisticated algorithms that can process large amounts of data in real time. In the absence of proper contextual understanding, behavior analytics can result in false positives or negatives and is rendered ineffective in enhancing security, customer engagement, or operational efficiency.

Global behavior analytics market Ecosystem Analysis

The prominent players in the behavior analytics market include Qualtrics (US), OpenText (Canada), Microsoft (US), Cisco Systems, Inc. (US), IBM (US), Zoho Corporation (India), Oracle (US), Varonis Systems, Inc. (US), Fortinet, Inc. (US), Securonix (US), Teradata (US), Google (US), and Adobe (US), among others. These companies have been operating in the market for several years and possess a diversified product portfolio and state-of-the-art technologies with a well-established geographic footprint.

 

Based on the verticals, the healthcare segment is expected to hold a higher growth rate during the forecast period

The growth rate in behavioral analytics is expected to expand more in healthcare during the forecast period due to the rising focus on patient-centered care and sustaining operations. Behavioral analytics will increasingly send home the point that patient behavior patterns can be analyzed to enable better-targeted treatment, improved patient engagement, and optimized health. Behavioral insights also help health providers identify the patterns of potential health issues, monitor treatment adherence, and more accurately predict patients' needs.Moreover, the massive health data that emanates from electronic health records, wearables, and patient interactions at an increasing rate provides a rich reservoir of information for deriving behavioral analytics or improvements. The information allows better care, clinical decision-making, resource optimization, and better compliance with regulatory requirements. Key drivers to behavior analytics growth in healthcare focus on increased value-based care and the need to improve patient experience and operational efficiency.

Based on type, the customer-centric segment is estimated to have the largest market size during the forecast period

The customer-centric type is expected to have the largest market size in the forecast period since organizations emphasize enhancing customer experiences and personalizing contacts with clients. Customer-centric behavior analytics solutions help businesses gain insights into customer preferences, behaviors, and engagement patterns.Such data analysis can help a company develop effective marketing strategies, facilitate better product recommendations, and enhance customer service quality, resulting in highly satisfied and loyal customers. Personalized experiences emerging from granular behavioral insight constitute a significant way to achieve any competitive advantage in modern times. While the demand for behavior analytics solutions, in general, continues to grow, the extensive support that it gives to customer-centric strategies that many businesses have adopted today places such a solution on a sharp growth path.Based on solutions, user & entity behavior analytics is expected to register the largest market share during the forecast period.It is predicted that during the forecast period, the greatest market share will be held by user and entity behavior analytics since it follows a comprehensive approach to the detection and management of security threats. UEBA solutions give detailed analyses of user and entity activities in an organization. This helps recognize patterns of abnormality indicative of potential threats, such as insider threats or compromised accounts.Such solutions need to be complemented with advanced anomaly detection mechanisms, sometimes beyond the normal security system. Fueled by data from multiple sources, think login patterns, access logs, and transaction history, UEBA can provide actionable insights to help identify minute deviations from the norm.With cyber threats increasing in frequency and sophistication, UEBA becomes crucial for any organization aiming to improve its security posture and reduce the chances of a data breach. This capability of proactive identification and addressing potential security issues drives the strong demand for UEBA solutions and is foreseen to dominate the marketplace.

NORTH AMERICA Region Holds the Largest Share of the behavior analytics market

North America is expected to hold the most significant market size share during the forecast period. The region has many advanced technology companies and cybersecurity firms, thus adopting innovative solutions early. A strong emphasis on cybersecurity in public and private sectors drives demand for behavior analytics to defend against sophisticated threats. Besides, in North America, there is an established IT infrastructure and a large enterprise base that acknowledges the need for behavior analytics for security, compliance, and operational efficiency. Further, stringent regulatory requirements, mainly in data protection and privacy, are enacted in this region; this advocate using advanced behavior analytics solutions in organizations to adhere to these compliances. Through the analysis of customer engagements on various digital platforms, organizations can develop tailored experiences that address specific preferences and requirements. The utilization of behavior analytics in workforce management is increasingly prevalent, as companies in North America leverage these tools to gain insights into employee behavior, boost productivity, and improve overall workplace satisfaction.

Recent Developments of behavior analytics market industry

  • In May 2024, OpenText acquired Pillr, a cloud-native MDR platform, enhancing its cybersecurity offerings for better threat detection and response. In January 2024, Microsoft partnered with SAP to integrate SAP's data management solutions with Azure, enabling advanced behavioral analytics for enterprise customers.
  • In October 2022, Varonis acquired Dataguise to enhance its data security and compliance offerings, improving behavior analytics capabilities for enterprises.

Key Market Players

KEY PLAYERS IN THE behavior analytics market INCLUDE

  • Qualtrics (US)
  • OpenText (Canada)
  • Microsoft (US)
  • Cisco Systems Inc. (US)
  • IBM (US)
  • Zoho Corporation (India)
  • Oracle (US)
  • Varonis Systems Inc. (US)
  • Fortinet Inc. (US)
  • Securonix (US)
  • Teradata (US)
  • Google (US)
  • Adobe (US)
  • SAS Institute (US)
  • Qlik (US)
  • 84.51° (US)
  • Contentsquare (France)
  • Exabeam (US)
  • Clevertap (US)
  • Dtex Systems (US)
  • Mouseflow (US)
  • Gurucul (US)
  • Netspring (US)
  • Visier Inc. (Canada)
  • Teramind (US)
  • SplashBI (US)
  • Amplitude (US)
  • Prohance (India)

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Scope of the Report

Report Attribute Details
Market size available for years 2019–2029
Base year considered 2023
Forecast period 2024–2029
Forecast units Value (USD) Billion
Segments covered By Offering (Solutions and Services), Type (Customer Centric, Employee Centric), Application (Customer Engagement, Brand Promotion, Workforce Optimization, Threat Detection & Prevention, and Other Applications), Vertical (BFSI, Retail & eCommerce, Telecom, IT & ITES, Media & Entertainment, Healthcare, Government & Defense, Travel & Hospitality, and Other Verticals)
Region covered North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Companies covered Qualtrics (US), OpenText (Canada), Microsoft (US), Cisco Systems, Inc. (US), IBM (US), Zoho Corporation (India), Oracle (US), Varonis Systems, Inc. (US), Fortinet, Inc. (US), Securonix (US), Teradata (US), Google (US), Adobe (US), SAS Institute (US), Qlik (US), 84.51° (US), Contentsquare (France), Exabeam (US), Clevertap (US), Dtex Systems (US), Mouseflow (US), Gurucul (US), Netspring (US), Visier, Inc. (Canada), Teramind (US), SplashBI (US), Amplitude (US), and Prohance (India)

Key Questions Addressed by the Report

What is the definition of the behavior analytics market?
Behavioral analytics is the study of people’s online behavior. It uses a combination of artificial intelligence (AI), machine learning, and big data analytics to gather insights into what people do. It can pinpoint trends, behavior patterns, normalities, and abnormalities so that you can take appropriate actions in response to what it reveals.
What is the market size of the behavior analytics market?
The behavior analytics market is estimated at USD 5.5 billion in 2024 and is expected to reach USD 13.4 billion by 2029 at a CAGR of 19.5% during the forecast period.
What are the major drivers in the behavior analytics market?
The major drivers in the behavior analytics market are optimizing marketing strategies, enhancing product development, and predicting future trends.
Who are the key players operating in the behavior analytics market?
The key market players profiled in the behavior analytics market are Qualtrics (US), OpenText (Canada), Microsoft (US), Cisco Systems, Inc. (US), IBM (US), Zoho Corporation (India), Oracle (US), Varonis Systems, Inc. (US), Fortinet, Inc. (US), Securonix (US), Teradata (US), Google (US), Adobe (US), SAS Institute (US), Qlik (US), 84.51° (US), Contentsquare (France), Exabeam (US), Clevertap (US), Dtex Systems (US), Mouseflow (US), Gurucul (US), Netspring (US), Visier, Inc. (Canada), Teramind (US), SplashBI (US), Amplitude (US), Prohance (India).
What are the critical technology trends prevailing in the behavior analytics market?
The key technology trends in behavior analytics include machine learning (ML), Artificial Intelligence (AI), big data analytics, cloud computing, data integration tools, behavioral biometrics, real-time Analytics, and predictive analytics.

 

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Table Of Contents

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TITLE
PAGE NO
TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 32)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
    1.3 STUDY SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 INCLUSIONS AND EXCLUSIONS
           1.3.3 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
    1.5 STAKEHOLDERS 
 
2 RESEARCH METHODOLOGY (Page No. - 36)
    2.1 RESEARCH DATA 
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primary interviews
                    2.1.2.2 Primary interviews with experts
                    2.1.2.3 Expert insights
    2.2 MARKET SIZE ESTIMATION METHODOLOGY 
           2.2.1 TOP-DOWN APPROACH
                    2.2.1.1 Supply-side analysis
           2.2.2 BOTTOM-UP APPROACH
                    2.2.2.1 Demand-side analysis
    2.3 DATA TRIANGULATION 
    2.4 RESEARCH ASSUMPTIONS 
    2.5 RESEARCH LIMITATIONS 
    2.6 RISK ASSESSMENT 
 
3 EXECUTIVE SUMMARY (Page No. - 46)
 
4 PREMIUM INSIGHTS (Page No. - 49)
    4.1 ATTRACTIVE OPPORTUNITIES FOR KEY PLAYERS IN BEHAVIOR ANALYTICS MARKET 
    4.2 MARKET: TOP GROWING SEGMENTS 
    4.3 MARKET, BY APPLICATION 
    4.4 MARKET, BY OFFERING 
    4.5 MARKET, BY VERTICAL 
    4.6 MARKET, BY TYPE 
    4.7 NORTH AMERICA: BEHAVIOR ANALYTICS MARKET, BY APPLICATION AND OFFERING 
 
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 53)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           5.2.1 DRIVERS
                    5.2.1.1 Optimizing marketing strategies
                    5.2.1.2 Enhancing product development
                    5.2.1.3 Predicting future trends
           5.2.2 RESTRAINTS
                    5.2.2.1 Data privacy concerns
                    5.2.2.2 Technical expertise
                    5.2.2.3 Data quality and accuracy
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Enhancing customer retention
                    5.2.3.2 Fraud detection and prevention
                    5.2.3.3 Targeted content delivery
           5.2.4 CHALLENGES
                    5.2.4.1 Contextual understanding
                    5.2.4.2 Behavioral noise
                    5.2.4.3 Scalability issues
    5.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 
    5.4 CURRENT AND EMERGING BUSINESS MODELS 
           5.4.1 FREEMIUM MODEL
           5.4.2 PAY-AS-YOU-GO MODEL
           5.4.3 ANNUAL SUBSCRIPTION MODEL
           5.4.4 ENTERPRISE LICENSING MODEL
    5.5 PRICING ANALYSIS 
           5.5.1 AVERAGE PRICING ANALYSIS, BY SOLUTION
           5.5.2 INDICATIVE PRICING ANALYSIS, BY SUBSCRIPTION
    5.6 VALUE CHAIN ANALYSIS 
    5.7 ECOSYSTEM ANALYSIS 
    5.8 TECHNOLOGY ANALYSIS 
           5.8.1 KEY TECHNOLOGIES
                    5.8.1.1 Machine learning (ML)
                    5.8.1.2 Artificial intelligence (AI)
                    5.8.1.3 Big data analytics
           5.8.2 COMPLEMENTARY TECHNOLOGIES
                    5.8.2.1 Internet of things (IoT)
                    5.8.2.2 Cloud computing
                    5.8.2.3 Data integration tools
           5.8.3 ADJACENT TECHNOLOGIES
                    5.8.3.1 Customer relationship management (CRM)
                    5.8.3.2 User experience (UX) design
                    5.8.3.3 Cybersecurity
    5.9 PATENT ANALYSIS 
    5.1 KEY CONFERENCES AND EVENTS 
    5.11 REGULATORY LANDSCAPE 
           5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    5.11.1.1 General Data Protection Regulation (GDPR) - European Union
                    5.11.1.2 Federal Trade Commission (FTC) - US
                    5.11.1.3 International Association Of Privacy Professionals (IAPP)
                    5.11.1.4 North America
                               5.11.1.4.1 US
                               5.11.1.4.2 Canada
                    5.11.1.5 Europe
                               5.11.1.5.1 Germany
                               5.11.1.5.2 UK
                               5.11.1.5.3 Europe-wide
                    5.11.1.6 Asia Pacific
                               5.11.1.6.1 Japan
                               5.11.1.6.2 India
                               5.11.1.6.3 Australia
                    5.11.1.7 Middle East & Africa
                               5.11.1.7.1 South Africa
                               5.11.1.7.2 UAE
                    5.11.1.8 Latin America
                               5.11.1.8.1 Brazil
    5.12 TECHNOLOGY ROADMAP FOR BEHAVIOR ANALYTICS MARKET 
           5.12.1 SHORT-TERM ROADMAP (2023–2025)
           5.12.2 MID-TERM ROADMAP (2026–2028)
           5.12.3 LONG-TERM ROADMAP (2029–2030)
    5.13 PORTER’S FIVE FORCES ANALYSIS 
           5.13.1 THREAT OF NEW ENTRANTS
           5.13.2 THREAT OF SUBSTITUTES
           5.13.3 BARGAINING POWER OF SUPPLIERS
           5.13.4 BARGAINING POWER OF BUYERS
           5.13.5 INTENSITY OF COMPETITIVE RIVALRY
    5.14 KEY STAKEHOLDERS AND BUYING CRITERIA 
           5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS
           5.14.2 BUYING CRITERIA
    5.15 BRIEF HISTORY OF REVOLUTION OF BEHAVIOR ANALYTICS SOLUTIONS 
    5.16 BEST PRACTICES IN BEHAVIOR ANALYTICS MARKET 
           5.16.1 DEFINE CLEAR OBJECTIVES
           5.16.2 ENSURE DATA QUALITY
           5.16.3 IMPLEMENT PRIVACY AND COMPLIANCE MEASURES
           5.16.4 LEVERAGE ADVANCED ANALYTICS TOOLS
           5.16.5 FOCUS ON ACTIONABLE INSIGHTS
    5.17 BEHAVIOR ANALYTICS MARKET: TOOLS, FRAMEWORKS, AND TECHNIQUES 
    5.18 IMPACT OF GENERATIVE AI ON BEHAVIOR ANALYTICS 
           5.18.1 TOP USE CASES AND MARKET POTENTIAL
                    5.18.1.1 Key use cases
           5.18.2 BEST PRACTICES
                    5.18.2.1 Healthcare
                    5.18.2.2 Manufacturing
                    5.18.2.3 Energy
           5.18.3 CASE STUDIES OF GENERATIVE AI IMPLEMENTATION
                    5.18.3.1 Global retail giant enhances customer experience
                    5.18.3.2 Major healthcare provider transforms patient care
           5.18.4 CLIENT READINESS AND IMPACT ASSESSMENT
                    5.18.4.1 Client A: Prominent retailer
                    5.18.4.2 Client B: Leading healthcare organization
                    5.18.4.3 Client C: Major manufacturing enterprise
                    5.18.4.4 Client D: Prominent energy provider
    5.19 INVESTMENT AND FUNDING SCENARIO 
    5.2 CASE STUDY ANALYSIS 
           5.20.1 LARGE GOVERNMENT AGENCY ENHANCED THREAT RESPONSE WITH ARCSIGHT SUITE
           5.20.2 SUPER.COM IMPROVED CUSTOMER RETENTION BY 90% USING AMPLITUDE EXPERIMENT
           5.20.3 CREDO USED HOTJAR HEATMAPS AND RECORDINGS TO INCREASE REVENUE BY 220%
           5.20.4 METROHEALTH ENHANCED EMPLOYEE ENGAGEMENT AND ALIGNMENT USING PERCEPTYX PEOPLE INSIGHTS SOLUTION
           5.20.5 SERVICENOW ENHANCED CUSTOMER EXPERIENCE USING QUALTRICS XM SOLUTION
 
6 BEHAVIOR ANALYTICS MARKET, BY OFFERING (Page No. - 84)
    6.1 INTRODUCTION 
           6.1.1 OFFERING: MARKET DRIVERS
    6.2 SOLUTIONS 
           6.2.1 USER & ENTITY BEHAVIOR
                    6.2.1.1 Proactive approach to uncover threats that conventional defenses might miss
           6.2.2 A/B TESTING
                    6.2.2.1 Vital for continuously optimizing digital experiences, emphasizing data-driven decision-making
           6.2.3 FEEDBACK & VOICE OF CUSTOMER (VOC)
                    6.2.3.1 Systematic collection and analysis of feedback from wide range of sources to identify trends and issues proactively
           6.2.4 HEATMAP
                    6.2.4.1 Instrumental in pinpointing UX issues and strategically placing content to enhance conversion rates and website performance
           6.2.5 OTHER SOLUTIONS
    6.3 SERVICES 
           6.3.1 PROFESSIONAL SERVICES
                    6.3.1.1 Effective interpretation of behavior data and applying insights to enhance performance and strategic planning
           6.3.2 MANAGED SERVICES
                    6.3.2.1 Leveraging behavior analytics effectively without burden of managing complex systems internally
 
7 BEHAVIOR ANALYTICS MARKET, BY TYPE (Page No. - 97)
    7.1 INTRODUCTION 
           7.1.1 TYPE: BEHAVIOR ANALYTICS MARKET DRIVERS
    7.2 CUSTOMER-CENTRIC 
           7.2.1 ENABLING INTEGRATION OF CUSTOMER-CENTRIC INSIGHTS INTO BUSINESS STRATEGIES FOR ENHANCED ENGAGEMENT AND SATISFACTION
    7.3 EMPLOYEE-CENTRIC 
           7.3.1 ADAPTING TO STRATEGIES TO HELP MEET EVOLVING NEEDS AND ENHANCE OVERALL TEAM PERFORMANCE
 
8 BEHAVIOR ANALYTICS MARKET, BY APPLICATION (Page No. - 102)
    8.1 INTRODUCTION 
           8.1.1 APPLICATION: BEHAVIOR ANALYTICS MARKET DRIVERS
    8.2 CUSTOMER ENGAGEMENT 
           8.2.1 DATA-DRIVEN APPROACH FOR BUSINESSES TO REFINE MARKETING STRATEGIES AND PRODUCT DEVELOPMENT FOR BETTER CUSTOMER UX
    8.3 BRAND PROMOTION 
           8.3.1 OPTIMIZING CUSTOMER TARGETING TO DELIVER RIGHT PRODUCTS AND SERVICES AT RIGHT TIME
    8.4 WORKFORCE OPTIMIZATION 
           8.4.1 TAPPING INTO REAL-TIME DECISION-MAKING AND PROCESS AUTOMATION FOR BETTER OPERATIONAL EFFICIENCY
    8.5 THREAT DETECTION & PREVENTION 
           8.5.1 MONITORING USER AND ENTITY ACTIVITIES TO IDENTIFY ANOMALIES THAT COULD INDICATE POTENTIAL THREATS
    8.6 OTHER APPLICATIONS 
 
9 BEHAVIOR ANALYTICS MARKET, BY VERTICAL (Page No. - 111)
    9.1 INTRODUCTION 
           9.1.1 VERTICAL: BEHAVIOR ANALYTICS MARKET DRIVERS
    9.2 BFSI 
           9.2.1 NEED TO PREDICT CUSTOMER NEEDS AND TAILOR INSURANCE PRODUCTS TO BETTER MEET INDIVIDUAL PREFERENCES
           9.2.2 CASE STUDIES
                    9.2.2.1 Banking corporation leveraged AI-powered behavior analytics to combat fraud and enhance customer trust
                    9.2.2.2 Indian NBFC enhanced customer experience and proactive credit management through behavior analytics
    9.3 RETAIL & ECOMMERCE 
           9.3.1 ALLOWS HIGHLY PERSONALIZED EXPERIENCES, TAILORING PRODUCT RECOMMENDATIONS AND PROMOTIONAL OFFERS TO PREFERENCES
           9.3.2 CASE STUDIES
                    9.3.2.1 Beauty retailer enhanced customer experience incorporating predictive analytics in its mobile app
                    9.3.2.2 E-commerce giant improved customer experience and sales through behavior analytics and personalized recommendations
    9.4 TELECOM 
           9.4.1 CUSTOMIZED PLANS TO HELP TELECOM SERVICES INTERACT WITH AND RETAIN CUSTOMERS, MAINTAINING COMPETITIVE ADVANTAGE
           9.4.2 CASE STUDIES
                    9.4.2.1 England-based telecom giant utilized behavior analytics to improve customer retention and personalize services
                    9.4.2.2 American telecom company strengthened customer retention through behavior analytics and personalized offers
    9.5 IT & ITES 
           9.5.1 BEHAVIOR ANALYTICS SUPPORTED DEI INITIATIVES BY ADDRESSING PAYROLL DISPARITIES AND PROMOTING FAIR COMPENSATION
           9.5.2 CASE STUDIES
                    9.5.2.1 American IT company leveraged behavior analytics to optimize software development processes
                    9.5.2.2 Leading technology company reinforced cybersecurity through user behavior analytics to prevent data breaches
    9.6 MEDIA & ENTERTAINMENT 
           9.6.1 INTEGRATION OF BEHAVIOR ANALYTICS CRUCIAL FOR CONTENT CREATION, USER ENGAGEMENT, AND STRATEGIC REVENUE GROWTH
           9.6.2 CASE STUDIES
                    9.6.2.1 Streaming platform enhanced user engagement and retention through advanced behavior analytics
                    9.6.2.2 Music streaming platform boosted user engagement and retention through personalized recommendations powered by behavior analytics
    9.7 HEALTHCARE 
           9.7.1 TARGETED MARKETING AND PATIENT OUTREACH TO HELP HEALTHCARE ORGANIZATIONS TAILOR COMMUNICATIONS AND SERVICES TO SPECIFIC PATIENT SEGMENTS
           9.7.2 CASE STUDIES
                    9.7.2.1 Healthcare provider utilized behavior analytics to optimize patient care and engagement
                    9.7.2.2 UK public healthcare system increased patient engagement and care delivery through data analytics
    9.8 GOVERNMENT & DEFENSE 
           9.8.1 BEHAVIOR ANALYTICS KEY IN BOOSTING PUBLIC SAFETY BY MONITORING BEHAVIOR PATTERNS TO PREVENT UNLAWFUL ACTIVITIES
           9.8.2 CASE STUDIES
                    9.8.2.1 UK ministry of defence utilized behavior analytics for enhanced national security insights
                    9.8.2.2 Department of Defense heightened cybersecurity by tracking user behavior to prevent threats
    9.9 TRAVEL & HOSPITALITY 
           9.9.1 DEMAND TO ENHANCE REVENUE MANAGEMENT AND OPERATIONAL EFFECTIVENESS BY FORECASTING DEMAND AND OPTIMIZING PRICING
           9.9.2 CASE STUDIES
                    9.9.2.1 Hotel chain enhanced loyalty program through behavior analytics and personalized guest experiences
                    9.9.2.2 Finnish carrier boosted customer experience through predictive behavior analytics
    9.1 OTHER VERTICALS 
 
10 BEHAVIOR ANALYTICS MARKET, BY REGION (Page No. - 128)
     10.1 INTRODUCTION 
     10.2 NORTH AMERICA 
             10.2.1 NORTH AMERICA: MACROECONOMIC OUTLOOK
             10.2.2 US
                       10.2.2.1 Biden administration's executive order aimed at enhancing cybersecurity, highlighting criticality of advanced threat detection tools
             10.2.3 CANADA
                       10.2.3.1 Governmental focus on cybersecurity resulted in increased investments in behavior analytics across both public and private sectors
     10.3 EUROPE 
             10.3.1 EUROPE: MACROECONOMIC OUTLOOK
             10.3.2 UK
                       10.3.2.1 Strong focus on digital innovation led to growing adoption of behavior analytics tools by large companies
             10.3.3 GERMANY
                       10.3.3.1 Integration of analytics tools with ERP systems: Growing trend helping businesses optimize operations and enhance customer interactions
             10.3.4 FRANCE
                       10.3.4.1 Rise of digital transformation initiatives in supporting omnichannel strategies and improving customer engagement
             10.3.5 ITALY
                       10.3.5.1 Growth of online retail and increase in importance of data-driven decision-making in Italy
             10.3.6 SPAIN
                       10.3.6.1 Government initiatives to support digital innovation and improve competitiveness of local businesses
             10.3.7 NORDICS
                       10.3.7.1 Significant surge in adoption, underscoring broader trend toward integrating financial services into non-financial digital platforms
             10.3.8 REST OF EUROPE
     10.4 ASIA PACIFIC 
             10.4.1 ASIA PACIFIC: MACROECONOMIC OUTLOOK
             10.4.2 CHINA
                       10.4.2.1 Widespread integration of AI and ML into analytic platforms to process immense data volumes for real-time actionable business insights
             10.4.3 JAPAN
                       10.4.3.1 Advanced technology ecosystem to facilitate integration of behavior analytics with other advanced technologies, such as IoT and robotics
             10.4.4 INDIA
                       10.4.4.1 Government’s push toward digitalization with initiatives such as digital india and smart cities to provide additional impetus for adoption of behavior analytics across sectors
             10.4.5 AUSTRALIA & NEW ZEALAND
                       10.4.5.1 Growing ecosystem of analytics providers, consulting firms, and academic institutions to contribute to development and implementation of advanced solutions
             10.4.6 SOUTH KOREA
                       10.4.6.1 High digital engagement with consumers frequently interacting with online platforms and mobile apps to provide rich data source for behavior analytics
             10.4.7 REST OF ASIA PACIFIC
     10.5 MIDDLE EAST & AFRICA 
             10.5.1 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK
             10.5.2 MIDDLE EAST
                       10.5.2.1 Strategic geographic location and its role as global business hub amplify potential of behavior analytics
                       10.5.2.2 UAE
                                   10.5.2.2.1 Partnerships between ecommerce platforms and financial institutions enabled seamless payment experiences, driving transaction volumes
                       10.5.2.3 KSA
                                   10.5.2.3.1 Surge in partnerships between fintech and traditional businesses aimed at embedding financial services into everyday transactions
                       10.5.2.4 Kuwait
                                   10.5.2.4.1 Implementation of AI-driven solutions to assess customer behavior
                       10.5.2.5 Bahrain
                                   10.5.2.5.1 Increase in prevalence of eCommerce, along with expansion of online banking and telecommunications
                       10.5.2.6 Rest of the Middle East
             10.5.3 AFRICA
                       10.5.3.1 Mobile-centric economy where significant population accesses financial services through smartphones
     10.6 LATIN AMERICA 
             10.6.1 LATIN AMERICA: MACROECONOMIC OUTLOOK
             10.6.2 BRAZIL
                       10.6.2.1 Expansion driven by robust digital infrastructure, including high smartphone penetration and increasing internet connectivity
             10.6.3 MEXICO
                       10.6.3.1 Supportive regulatory environment and growing fintech ecosystem to facilitate collaborations to drive innovation
             10.6.4 REST OF LATIN AMERICA
 
11 COMPETITIVE LANDSCAPE (Page No. - 196)
     11.1 INTRODUCTION 
     11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 
             11.2.1 OVERVIEW OF STRATEGIES ADOPTED BY KEY BEHAVIOR ANALYTICS MARKET VENDORS
     11.3 REVENUE ANALYSIS, 2019–2023 
     11.4 MARKET SHARE ANALYSIS, 2023 
             11.4.1 MARKET RANKING ANALYSIS
     11.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 
             11.5.1 STARS
             11.5.2 EMERGING LEADERS
             11.5.3 PERVASIVE PLAYERS
             11.5.4 PARTICIPANTS
             11.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
                       11.5.5.1 Company footprint
                       11.5.5.2 Offering footprint
                       11.5.5.3 Type footprint
                       11.5.5.4 Application footprint
                       11.5.5.5 Vertical footprint
                       11.5.5.6 Regional footprint
     11.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 
             11.6.1 PROGRESSIVE COMPANIES
             11.6.2 RESPONSIVE COMPANIES
             11.6.3 DYNAMIC COMPANIES
             11.6.4 STARTING BLOCKS
             11.6.5 COMPETITIVE BENCHMARKING
                       11.6.5.1 Detailed list of key startups/SMEs
                       11.6.5.2 Competitive benchmarking of key startups/SMEs
     11.7 BRAND/PRODUCT COMPARISON ANALYSIS 
     11.8 COMPANY VALUATION AND FINANCIAL METRICS 
             11.8.1 COMPANY VALUATION
             11.8.2 FINANCIAL METRICS
     11.9 COMPETITIVE SCENARIO AND TRENDS 
             11.9.1 DEALS
 
12 COMPANY PROFILES (Page No. - 218)
     12.1 KEY PLAYERS 
             12.1.1 QUALTRICS
                       12.1.1.1 Business overview
                       12.1.1.2 Products/Solutions/Services offered
                       12.1.1.3 Recent developments
                                   12.1.1.3.1 Deals
                       12.1.1.4 Mnm view
                                   12.1.1.4.1 Key strengths
                                   12.1.1.4.2 Strategic choices
                                   12.1.1.4.3 Weaknesses and competitive threats
             12.1.2 OPENTEXT
                       12.1.2.1 Business overview
                       12.1.2.2 Products/Solutions/Services offered
                       12.1.2.3 Recent developments
                                   12.1.2.3.1 Deals
                       12.1.2.4 Mnm view
                                   12.1.2.4.1 Key strengths
                                   12.1.2.4.2 Strategic choices
                                   12.1.2.4.3 Weaknesses and competitive threats
             12.1.3 MICROSOFT
                       12.1.3.1 Business overview
                       12.1.3.2 Products/Solutions/Services offered
                       12.1.3.3 Recent developments
                                   12.1.3.3.1 Deals
                       12.1.3.4 MnM view
                                   12.1.3.4.1 Key strengths
                                   12.1.3.4.2 Strategic choices
                                   12.1.3.4.3 Weaknesses and competitive threats
             12.1.4 CISCO SYSTEMS, INC.
                       12.1.4.1 Business overview
                       12.1.4.2 Products/Solutions/Services offered
                       12.1.4.3 Recent developments
                                   12.1.4.3.1 Deals
                       12.1.4.4 MnM view
                                   12.1.4.4.1 Key strengths
                                   12.1.4.4.2 Strategic choices
                                   12.1.4.4.3 Weaknesses and competitive threats
             12.1.5 IBM
                       12.1.5.1 Business overview
                       12.1.5.2 Products/Solutions/Services offered
                       12.1.5.3 Recent developments
                                   12.1.5.3.1 Deals
                       12.1.5.4 Mnm view
                                   12.1.5.4.1 Key strengths
                                   12.1.5.4.2 Strategic choices
                                   12.1.5.4.3 Weaknesses and competitive threats
             12.1.6 ZOHO CORPORATION
                       12.1.6.1 Business overview
                       12.1.6.2 Products/Solutions/Services offered
             12.1.7 ORACLE
                       12.1.7.1 Business overview
                       12.1.7.2 Products/Solutions/Services offered
                       12.1.7.3 Recent developments
                                   12.1.7.3.1 Deals
             12.1.8 VARONIS SYSTEMS, INC.
                       12.1.8.1 Business overview
                       12.1.8.2 Products/Solutions/Services offered
                       12.1.8.3 Recent developments
                                   12.1.8.3.1 Deals
             12.1.9 FORTINET, INC.
                       12.1.9.1 Business overview
                       12.1.9.2 Products/Solutions/Services offered
                       12.1.9.3 Recent developments
                                   12.1.9.3.1 Deals
               12.1.10 SECURONIX
            12.1.10.1 Business overview
            12.1.10.2 Products/Solutions/Services offered
            12.1.10.3 Recent developments
                     12.1.10.3.1 Deals
               12.1.11 TERADATA
            12.1.11.1 Business overview
            12.1.11.2 Products/Solutions/Services offered
            12.1.11.3 Recent developments
                     12.1.11.3.1 Deals
               12.1.12 GOOGLE
            12.1.12.1 Business overview
            12.1.12.2 Products/Solutions/Services offered
            12.1.12.3 Recent developments
                     12.1.12.3.1 Deals
               12.1.13 ADOBE
            12.1.13.1 Business overview
            12.1.13.2 Products/Solutions/Services offered
            12.1.13.3 Recent developments
                     12.1.13.3.1 Deals
               12.1.14 SAS INSTITUTE
            12.1.14.1 Business overview
            12.1.14.2 Products/Solutions/Services offered
            12.1.14.3 Recent developments
                     12.1.14.3.1 Deals
               12.1.15 QLIK
               12.1.16 84.51°
               12.1.17 CONTENTSQUARE
     12.2 STARTUPS/SMES 
             12.2.1 EXABEAM
             12.2.2 CLEVERTAP
             12.2.3 DTEX SYSTEMS
             12.2.4 MOUSEFLOW
             12.2.5 GURUCUL
             12.2.6 NETSPRING
             12.2.7 VISIER, INC.
             12.2.8 TERAMIND
             12.2.9 SPLASHBI
               12.2.10 AMPLITUDE
               12.2.11 PROHANCE
 
13 ADJACENT/RELATED MARKETS (Page No. - 274)
     13.1 INTRODUCTION 
             13.1.1 LIMITATIONS
     13.2 CUSTOMER EXPERIENCE MANAGEMENT MARKET 
             13.2.1 MARKET DEFINITION
             13.2.2 MARKET OVERVIEW
                       13.2.2.1 Customer experience management market, by offering
                       13.2.2.2 Customer experience management market, by deployment type
                       13.2.2.3 Customer experience management market, by organization size
                       13.2.2.4 Customer experience management market, by vertical
                       13.2.2.5 Customer experience management market, by region
     13.3 CUSTOMER ANALYTICS MARKET 
             13.3.1 MARKET DEFINITION
             13.3.2 MARKET OVERVIEW
                       13.3.2.1 Customer analytics market, by component
                       13.3.2.2 Customer analytics market, by solution
                       13.3.2.3 Customer analytics market, by service
                       13.3.2.4 Customer analytics market, by deployment type
                       13.3.2.5 Customer analytics market, by organization size
                       13.3.2.6 Customer analytics market, by application
                       13.3.2.7 Customer analytics market, by data source
                       13.3.2.8 Customer analytics market, by industry vertical
                       13.3.2.9 Customer analytics market, by region
 
14 APPENDIX (Page No. - 283)
     14.1 DISCUSSION GUIDE 
     14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL 
     14.3 CUSTOMIZATION OPTIONS 
     14.4 RELATED REPORTS 
     14.5 AUTHOR DETAILS 
 
 
LIST OF TABLES (318 TABLES)
 
TABLE 1 USD EXCHANGE RATES, 2021–2023
TABLE 2 PRIMARY INTERVIEWS WITH EXPERTS
TABLE 3 RESEARCH ASSUMPTIONS
TABLE 4 RISK ASSESSMENT
TABLE 5 AVERAGE SELLING PRICES AMONG KEY PLAYERS FOR TOP TWO SOLUTIONS, 2023 (USD)
TABLE 6 INDICATIVE PRICING LEVELS OF BEHAVIOR ANALYTICS SOLUTION, BY SUBSCRIPTION (USD)
TABLE 7 BEHAVIOR ANALYTICS MARKET: ECOSYSTEM
TABLE 8 LIST OF KEY PATENTS
TABLE 9 MARKET: DETAILED LIST OF KEY CONFERENCES AND EVENTS, 2024–2025
TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 13 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 14 PORTER’S FIVE FORCES’ IMPACT ON MARKET
TABLE 15 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS
TABLE 16 KEY BUYING CRITERIA ACROSS KEY END USERS
TABLE 17 MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 18 BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 19 BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 20 BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 21 BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 22 BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 23 USER & ENTITY BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 24 USER & ENTITY BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 25 A/B BEHAVIOR TESTING SOLUTIONS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 26 A/B BEHAVIOR TESTING SOLUTIONS MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 27 FEEDBACK & VOICE OF CUSTOMER (VOC) ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 28 FEEDBACK & VOICE OF CUSTOMER (VOC) ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 29 BEHAVIOR HEATMAP ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 30 BEHAVIOR HEATMAP ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 31 OTHER BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 32 OTHER BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 33 BEHAVIOR ANALYTICS SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 34 BEHAVIOR ANALYTICS SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 35 BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 36 BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 37 BEHAVIOR ANALYTICS PROFESSIONAL SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 38 BEHAVIOR ANALYTICS PROFESSIONAL SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 39 BEHAVIOR ANALYTICS MANAGED SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 40 BEHAVIOR ANALYTICS MANAGED SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 41 BEHAVIOR ANALYTICS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 42 MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 43 CUSTOMER-CENTRIC BEHAVIOR ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 44 CUSTOMER-CENTRIC BEHAVIOR ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 45 EMPLOYEE-CENTRIC BEHAVIOR ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 46 EMPLOYEE-CENTRIC BEHAVIOR ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 47 MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 48 MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 49 BEHAVIOR ANALYTICS MARKET FOR CUSTOMER ENGAGEMENT, BY REGION, 2019–2023 (USD MILLION)
TABLE 50 MARKET FOR CUSTOMER ENGAGEMENT, BY REGION, 2024–2029 (USD MILLION)
TABLE 51 MARKET FOR BRAND PROMOTION, BY REGION, 2019–2023 (USD MILLION)
TABLE 52 MARKET FOR BRAND PROMOTION, BY REGION, 2024–2029 (USD MILLION)
TABLE 53 MARKET FOR WORKFORCE OPTIMIZATION, BY REGION, 2019–2023 (USD MILLION)
TABLE 54 MARKET FOR WORKFORCE OPTIMIZATION, BY REGION, 2024–2029 (USD MILLION)
TABLE 55 MARKET FOR THREAT DETECTION & PREVENTION, BY REGION, 2019–2023 (USD MILLION)
TABLE 56 MARKET FOR THREAT DETECTION & PREVENTION, BY REGION, 2024–2029 (USD MILLION)
TABLE 57 MARKET FOR OTHER APPLICATIONS, BY REGION, 2019–2023 (USD MILLION)
TABLE 58 MARKET FOR OTHER APPLICATIONS, BY REGION, 2024–2029 (USD MILLION)
TABLE 59 MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 60 MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 61 BEHAVIOR ANALYTICS MARKET IN BFSI, BY REGION, 2019–2023 (USD MILLION)
TABLE 62 MARKET IN BFSI, BY REGION, 2024–2029 (USD MILLION)
TABLE 63 MARKET IN RETAIL & ECOMMERCE, BY REGION, 2019–2023 (USD MILLION)
TABLE 64 MARKET IN RETAIL & ECOMMERCE, BY REGION, 2024–2029 (USD MILLION)
TABLE 65 MARKET IN TELECOM, BY REGION, 2019–2023 (USD MILLION)
TABLE 66 MARKET IN TELECOM, BY REGION, 2024–2029 (USD MILLION)
TABLE 67 MARKET IN IT & ITES, BY REGION, 2019–2023 (USD MILLION)
TABLE 68 MARKET IN IT & ITES, BY REGION, 2024–2029 (USD MILLION)
TABLE 69 MARKET IN MEDIA & ENTERTAINMENT, BY REGION, 2019–2023 (USD MILLION)
TABLE 70 MARKET IN MEDIA & ENTERTAINMENT, BY REGION, 2024–2029 (USD MILLION)
TABLE 71 MARKET IN HEALTHCARE, BY REGION, 2019–2023 (USD MILLION)
TABLE 72 MARKET IN HEALTHCARE, BY REGION, 2024–2029 (USD MILLION)
TABLE 73 MARKET IN GOVERNMENT & DEFENSE, BY REGION, 2019–2023 (USD MILLION)
TABLE 74 MARKET IN GOVERNMENT & DEFENSE, BY REGION, 2024–2029 (USD MILLION)
TABLE 75 MARKET IN TRAVEL & HOSPITALITY, BY REGION, 2019–2023 (USD MILLION)
TABLE 76 MARKET IN TRAVEL & HOSPITALITY, BY REGION, 2024–2029 (USD MILLION)
TABLE 77 MARKET IN OTHER VERTICALS, BY REGION, 2019–2023 (USD MILLION)
TABLE 78 MARKET IN OTHER VERTICALS, BY REGION, 2024–2029 (USD MILLION)
TABLE 79 MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 80 MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 81 NORTH AMERICA: BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 82 NORTH AMERICA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 83 NORTH AMERICA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 84 NORTH AMERICA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 85 NORTH AMERICA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 86 NORTH AMERICA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 87 NORTH AMERICA: MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 88 NORTH AMERICA: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 89 NORTH AMERICA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 90 NORTH AMERICA: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 91 NORTH AMERICA: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 92 NORTH AMERICA: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 93 NORTH AMERICA: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
TABLE 94 NORTH AMERICA: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
TABLE 95 US: BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 96 US: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 97 US: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 98 US: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 99 US: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 100 US: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 101 US: MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 102 US: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 103 US: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 104 US: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 105 US: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 106 US: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 107 EUROPE: BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 108 EUROPE: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 109 EUROPE: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 110 EUROPE: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 111 EUROPE: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 112 EUROPE: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 113 EUROPE: MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 114 EUROPE: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 115 EUROPE: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 116 EUROPE: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 117 EUROPE: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 118 EUROPE: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 119 EUROPE: MARKET, BY COUNTRY/REGION, 2019–2023 (USD MILLION)
TABLE 120 EUROPE: MARKET, BY COUNTRY/REGION, 2024–2029 (USD MILLION)
TABLE 121 UK: BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 122 UK: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 123 UK: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 124 UK: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 125 UK: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 126 UK: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 127 UK: MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 128 UK: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 129 UK: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 130 UK: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 131 UK: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 132 UK: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 133 ITALY: BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 134 ITALY: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 135 ITALY: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 136 ITALY: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 137 ITALY: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 138 ITALY: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 139 ITALY: MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 140 ITALY: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 141 ITALY: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 142 ITALY: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 143 ITALY: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 144 ITALY: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 145 ASIA PACIFIC: BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 146 ASIA PACIFIC: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 147 ASIA PACIFIC: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 148 ASIA PACIFIC: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 149 ASIA PACIFIC: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 150 ASIA PACIFIC: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 151 ASIA PACIFIC: MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 152 ASIA PACIFIC: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 153 ASIA PACIFIC: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 154 ASIA PACIFIC: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 155 ASIA PACIFIC: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 156 ASIA PACIFIC: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 157 ASIA PACIFIC: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
TABLE 158 ASIA PACIFIC: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
TABLE 159 CHINA: BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 160 CHINA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 161 CHINA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 162 CHINA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 163 CHINA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 164 CHINA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 165 CHINA: MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 166 CHINA: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 167 CHINA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 168 CHINA: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 169 CHINA: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 170 CHINA: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 171 INDIA: BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 172 INDIA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 173 INDIA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 174 INDIA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 175 INDIA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 176 INDIA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 177 INDIA: MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 178 INDIA: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 179 INDIA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 180 INDIA: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 181 INDIA: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 182 INDIA: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 183 MIDDLE EAST & AFRICA: BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 184 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 185 MIDDLE EAST & AFRICA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 186 MIDDLE EAST & AFRICA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 187 MIDDLE EAST & AFRICA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 188 MIDDLE EAST & AFRICA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 189 MIDDLE EAST & AFRICA: MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 190 MIDDLE EAST & AFRICA: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 191 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 192 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 193 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 194 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 195 MIDDLE EAST & AFRICA: MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 196 MIDDLE EAST & AFRICA: MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 197 MIDDLE EAST: BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 198 MIDDLE EAST: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 199 MIDDLE EAST: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 200 MIDDLE EAST: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 201 MIDDLE EAST: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 202 MIDDLE EAST: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 203 MIDDLE EAST: MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 204 MIDDLE EAST: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 205 MIDDLE EAST: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 206 MIDDLE EAST: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 207 MIDDLE EAST: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 208 MIDDLE EAST: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 209 MIDDLE EAST: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
TABLE 210 MIDDLE EAST: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
TABLE 211 KSA: BEHAVIOR ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 212 KSA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 213 KSA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 214 KSA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 215 KSA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 216 KSA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 217 KSA: MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 218 KSA: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 219 KSA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 220 KSA: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 221 KSA: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 222 KSA: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 223 LATIN AMERICA: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 224 LATIN AMERICA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 225 LATIN AMERICA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 226 LATIN AMERICA: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 227 LATIN AMERICA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 228 LATIN AMERICA: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 229 LATIN AMERICA: BEHAVIOR ANALYTICS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 230 LATIN AMERICA: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 231 LATIN AMERICA: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 232 LATIN AMERICA: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 233 LATIN AMERICA: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 234 LATIN AMERICA: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 235 LATIN AMERICA: MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
TABLE 236 LATIN AMERICA: MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
TABLE 237 BRAZIL: MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 238 BRAZIL: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 239 BRAZIL: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 240 BRAZIL: BEHAVIOR ANALYTICS SOLUTIONS MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 241 BRAZIL: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 242 BRAZIL: BEHAVIOR ANALYTICS SERVICES MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 243 BRAZIL: BEHAVIOR ANALYTICS MARKET, BY TYPE, 2019–2023 (USD MILLION)
TABLE 244 BRAZIL: MARKET, BY TYPE, 2024–2029 (USD MILLION)
TABLE 245 BRAZIL: MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 246 BRAZIL: MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 247 BRAZIL: MARKET, BY VERTICAL, 2019–2023 (USD MILLION)
TABLE 248 BRAZIL: MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
TABLE 249 OVERVIEW OF STRATEGIES ADOPTED BY KEY MARKET VENDORS
TABLE 250 MARKET: DEGREE OF COMPETITION
TABLE 251 OFFERING FOOTPRINT
TABLE 252 TYPE FOOTPRINT
TABLE 253 APPLICATION FOOTPRINT
TABLE 254 VERTICAL FOOTPRINT
TABLE 255 REGIONAL FOOTPRINT
TABLE 256 BEHAVIOR ANALYTICS MARKET: KEY STARTUPS/SMES
TABLE 257 MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
TABLE 258 MARKET: DEALS, JANUARY 2021–AUGUST 2024
TABLE 259 QUALTRICS: COMPANY OVERVIEW
TABLE 260 QUALTRICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 261 QUALTRICS: DEALS
TABLE 262 OPENTEXT: COMPANY OVERVIEW
TABLE 263 OPENTEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 264 OPENTEXT: DEALS
TABLE 265 MICROSOFT: COMPANY OVERVIEW
TABLE 266 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 267 MICROSOFT: DEALS
TABLE 268 CISCO SYSTEMS, INC.: COMPANY OVERVIEW
TABLE 269 CISCO SYSTEMS, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 270 CISCO SYSTEMS, INC.: DEALS
TABLE 271 IBM: COMPANY OVERVIEW
TABLE 272 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 273 IBM: DEALS
TABLE 274 ZOHO CORPORATION: COMPANY OVERVIEW
TABLE 275 ZOHO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 276 ORACLE: COMPANY OVERVIEW
TABLE 277 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 278 ORACLE: DEALS
TABLE 279 VARONIS SYSTEMS, INC.: COMPANY OVERVIEW
TABLE 280 VARONIS SYSTEMS, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 281 VARONIS SYSTEMS, INC.: DEALS
TABLE 282 FORTINET, INC.: COMPANY OVERVIEW
TABLE 283 FORTINET, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 284 FORTINET, INC.: DEALS
TABLE 285 SECURONIX: COMPANY OVERVIEW
TABLE 286 SECURONIX: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 287 SECURONIX: DEALS
TABLE 288 TERADATA: COMPANY OVERVIEW
TABLE 289 TERADATA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 290 TERADATA: DEALS
TABLE 291 GOOGLE: COMPANY OVERVIEW
TABLE 292 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 293 GOOGLE: DEALS
TABLE 294 ADOBE: COMPANY OVERVIEW
TABLE 295 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 296 ADOBE: DEALS
TABLE 297 SAS INSTITUTE: COMPANY OVERVIEW
TABLE 298 SAS INSTITUTE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 299 SAS INSTITUTE: DEALS
TABLE 300 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2017–2022 (USD MILLION)
TABLE 301 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 302 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION)
TABLE 303 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
TABLE 304 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
TABLE 305 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
TABLE 306 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
TABLE 307 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
TABLE 308 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2017–2022 (USD MILLION)
TABLE 309 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 310 CUSTOMER ANALYTICS MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 311 CUSTOMER ANALYTICS MARKET, BY SOLUTION TYPE, 2018–2025 (USD MILLION)
TABLE 312 CUSTOMER ANALYTICS MARKET, BY SERVICE TYPE, 2018–2025 (USD MILLION)
TABLE 313 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION)
TABLE 314 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 315 CUSTOMER ANALYTICS MARKET, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 316 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 317 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 318 CUSTOMER ANALYTICS MARKET, BY REGION, 2018–2025 (USD MILLION)
 
  
LIST OF FIGURES (60 FIGURES)
 
FIGURE 1 MARKET SEGMENTATION
FIGURE 2 STUDY YEARS CONSIDERED
FIGURE 3 BEHAVIOR ANALYTICS MARKET: RESEARCH DESIGN
FIGURE 4 KEY DATA FROM SECONDARY SOURCES
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
FIGURE 6 KEY INSIGHTS FROM INDUSTRY EXPERTS
FIGURE 7 TOP-DOWN APPROACH
FIGURE 8 SUPPLY-SIDE ANALYSIS: REVENUE OF VENDORS IN MARKET
FIGURE 9 BOTTOM-UP APPROACH
FIGURE 10 DEMAND-SIDE ANALYSIS
FIGURE 11 BOTTOM-UP (SUPPLY SIDE) ANALYSIS: COLLECTIVE REVENUE FROM SOLUTIONS/SERVICES OF MARKET
FIGURE 12 DATA TRIANGULATION
FIGURE 13 MARKET TO WITNESS SIGNIFICANT GROWTH DURING FORECAST PERIOD
FIGURE 14 BEHAVIOR ANALYTICS MARKET: REGIONAL SNAPSHOT
FIGURE 15 NEED FOR IMPROVED CUSTOMER INSIGHTS AND FRAUD DETECTION TO DRIVE MARKET
FIGURE 16 TOP GROWING SEGMENTS IN MARKET IN 2024
FIGURE 17 CUSTOMER ENGAGEMENT APPLICATION TO ACCOUNT FOR LARGEST SEGMENTAL SHARE IN 2024
FIGURE 18 SOLUTIONS TO ACCOUNT FOR LARGER MARKET SHARE IN 2024
FIGURE 19 RETAIL & ECOMMERCE VERTICAL TO ACCOUNT FOR LARGER MARKET SHARE IN 2024
FIGURE 20 CUSTOMER-CENTRIC BEHAVIOR ANALYTICS TO ACCOUNT FOR LARGER MARKET  SHARE COMPARED TO EMPLOYEE-CENTRIC BEHAVIOR ANALYTICS IN 2024
FIGURE 21 CUSTOMER ENGAGEMENT AND SOLUTIONS SEGMENTS TO ACCOUNT FOR SIGNIFICANT MARKET SHARES IN 2024
FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKET
FIGURE 23 MARKET: DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES
FIGURE 24 AVERAGE SELLING PRICES AMONG KEY PLAYERS FOR TOP TWO SOLUTIONS, 2023 (USD)
FIGURE 25 MARKET: VALUE CHAIN ANALYSIS
FIGURE 26 KEY PLAYERS IN MARKET ECOSYSTEM
FIGURE 27 LIST OF KEY PATENTS FOR BEHAVIOR ANALYTICS, 2013–2023
FIGURE 28 PORTER’S FIVE FORCES ANALYSIS: MARKET
FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS
FIGURE 30 KEY BUYING CRITERIA ACROSS TOP END USERS
FIGURE 31 EVOLUTION OF BEHAVIOR ANALYTICS SOLUTIONS
FIGURE 32 MARKET: TOOLS, FRAMEWORKS, AND TECHNIQUES
FIGURE 33 MARKET POTENTIAL OF GENERATIVE AI IN ENHANCING BEHAVIOR ANALYTICS ACROSS VARIOUS APPLICATIONS
FIGURE 34 GENERATIVE AI BEST PRACTICES ACROSS MAJOR INDUSTRIES
FIGURE 35 INVESTMENT AND FUNDING SCENARIO, 2019–2024 (USD MILLION)
FIGURE 36 BEHAVIOR ANALYTICS SERVICES TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
FIGURE 37 EMPLOYEE-CENTRIC TYPE TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
FIGURE 38 THREAT DETECTION & PREVENTION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 39 HEALTHCARE VERTICAL TO REGISTER HIGHEST CAGR DURING  FORECAST PERIOD
FIGURE 40 NORTH AMERICA: BEHAVIOR ANALYTICS MARKET SNAPSHOT
FIGURE 41 ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 42 REVENUE ANALYSIS FOR KEY COMPANIES IN PAST FIVE YEARS (USD MILLION)
FIGURE 43 SHARE OF LEADING COMPANIES IN MARKET, 2023
FIGURE 44 MARKET RANKING ANALYSIS OF TOP FIVE PLAYERS
FIGURE 45 MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
FIGURE 46 COMPANY FOOTPRINT
FIGURE 47 MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
FIGURE 48 BRAND/PRODUCT COMPARISON ANALYSIS
FIGURE 49 COMPANY VALUATION OF KEY MARKET VENDORS, 2024 (USD BILLION)
FIGURE 50 FINANCIAL METRICS OF KEY BEHAVIOR ANALYTICS MARKET VENDORS, 2024
FIGURE 51 OPENTEXT: COMPANY SNAPSHOT
FIGURE 52 MICROSOFT: COMPANY SNAPSHOT
FIGURE 53 CISCO SYSTEMS, INC.: COMPANY SNAPSHOT
FIGURE 54 IBM: COMPANY SNAPSHOT
FIGURE 55 ORACLE: COMPANY SNAPSHOT
FIGURE 56 VARONIS SYSTEMS, INC.: COMPANY SNAPSHOT
FIGURE 57 FORTINET, INC.: COMPANY SNAPSHOT
FIGURE 58 TERADATA: COMPANY SNAPSHOT
FIGURE 59 GOOGLE: COMPANY SNAPSHOT
FIGURE 60 ADOBE: COMPANY SNAPSHOT

This research study involved the extensive use of secondary sources, directories, and databases, such as Dun & Bradstreet (D&B) Hoovers and Bloomberg BusinessWeek, to identify and collect information useful for a technical, market-oriented, and commercial study of the behavior analytics market. The primary sources have been mainly industry experts from the core and related industries and preferred suppliers, manufacturers, distributors, service providers, technology developers, alliances, and organizations related to all segments of the value chain of this market. In-depth interviews have been conducted with various primary respondents, including key industry participants, subject matter experts, C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information.

Secondary Research

The market for companies offering behavior analytics solutions to different verticals has been estimated and projected based on the secondary data made available through paid and unpaid sources, as well as by analyzing their product portfolios in the ecosystem of the behavior analytics market. It also involved rating company products based on their performance and quality. In the secondary research process, various sources, such as the People Analytics Canada 2024, Customer Insights and Analytics Conference 2024, and Customer Analytics Exchange 2024, have been referred to for identifying and collecting information for this study on the behavior analytics market. The secondary sources included annual reports, press releases investor presentations of companies, white papers, journals, and certified publications and articles by recognized authors, directories, and databases. Secondary research has been mainly used to obtain key information about the supply chain of the market, the total pool of key players, market classification, segmentation according to industry trends to the bottommost level, regional markets, and key developments from both market- and technology-oriented perspectives that have been further validated by primary sources.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related key executives from behavior analytics solution vendors, service providers, and industry associations; and key opinion leaders. Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped understand various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using behavior analytics solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of behavior analytics solutions which would impact the overall behavior analytics market.

Behavior Analytics Market Size, and Share

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Market Size Estimation

Multiple approaches were adopted to estimate and forecast the size of the behavior analytics market. The first approach involves estimating market size by summing up the revenue companies generate by selling behavior analytics offerings.

Both top-down and bottom-up approaches were used to estimate and validate the total size of the behavior analytics market. These methods were extensively used to estimate the size of various segments in the market. The research methodology used to estimate the market size includes the following:

  • Key players in the market have been identified through extensive secondary research.
  • In terms of value, the industry’s supply chain and market size have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Behavior analytics Market Size: Bottom-Up Approach

Behavior Analytics Market Bottom Up Approach

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Behavior analytics Market Size: Top-Down Approach

Behavior Analytics Market Top Down Approach

Data Triangulation

After arriving at the overall market size, the behavior analytics market was divided into several segments and subsegments. A data triangulation procedure was used to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with data triangulation and market breakdown, the market size was validated by the top-down and bottom-up approaches.

Market Definition

Behavior analytics is the study of people’s online behavior. It uses a combination of artificial intelligence (AI), machine learning, and big data analytics to gather insights into what people do. It can pinpoint trends, behavior patterns, normalities and abnormalities so that you can take appropriate actions in response to what it reveals.

Key Stakeholders

  • Behavior analytics vendors
  • System Integrators (SIs)
  • Value-added Resellers (VARs)
  • Government agencies
  • Consulting service providers

Report Objectives

  • To define, describe, and forecast the customer analytics market by offering, type, verticals, applications, and region
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
  • To analyze the opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the market size of the segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To profile the key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as mergers and acquisitions, new product developments, and Research and Development (R&D) activities, in the market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Country-wise information

  • Analysis for additional countries (up to five)

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)

Geographic Analysis

  • Further breakup of the Asia Pacific market into countries contributing 75% to the regional market size
  • Further breakup of the North American market into countries contributing 75% to the regional market size
  • Further breakup of the Latin American market into countries contributing 75% to the regional market size
  • Further breakup of the Middle East & Africa market into countries contributing 75% to the regional market size
  • Further breakup of the European market into countries contributing 75% to the regional market size

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