The study involved four major activities in estimating the market size for ceramic sanitary ware market. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakdown and data triangulation procedures were used to estimate the market size of the segments and subsegments.
Secondary Research
Secondary sources used in this study included annual reports, press releases, and investor presentations of companies; white papers; certified publications; articles from recognized authors; and gold standard & silver standard websites such as Factiva, ICIS, Bloomberg, and others. The findings of this study were verified through primary research by conducting extensive interviews with key officials such as CEOs, VPs, directors, and other executives. The breakdown of profiles of the primary interviewees is illustrated in the figure below:
Primary Research
The ceramic sanitary ware market comprises several stakeholders, such as raw material suppliers, product manufacturers, distributors, and regulatory organizations in the supply chain. The demand side of this market is characterized by toilet sinks/water closets, washbasin, urinals, cisterns, and other types. The supply side is characterized by advancements in technology and diverse application industries. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.
Breakdown of Primary Participants
Note: Tier 1, Tier 2, and Tier 3 companies are classified based on their market revenue in 2023, available in the public domain, product portfolios, and geographical presence.
Other designations include consultants and sales, marketing, and procurement managers.
To know about the assumptions considered for the study, download the pdf brochure
COMPANY NAME |
DESIGNATION |
Geberit AG |
Senior Manager |
TOTO Ltd. |
Innovation Manager |
CERA Sanitaryware Limited |
Vice-President |
Roca Sanitario S.A.U. |
Production Supervisor |
Kohler Co. |
Sales Manager |
Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the ceramic sanitary ware market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
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The key players in the industry have been identified through extensive secondary research.
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The supply chain of the industry has been determined through primary and secondary research.
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All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
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All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
Ceramic Sanitary Ware Market: Bottom-Up and Top-Down Approach
Data Triangulation
After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides in the ceramic sanitary ware industry.
Market Definition
The ceramic sanitary ware market described as the industrial sector that deals with the manufacture and distribution of bathroom accessories and fixtures made from ceramic, such as toilets, wash down basins, bidets, urinals, baths and other similar products. These are products are utilizing for the residential, commercial application as well as they are providing durable, hygienic and aesthetically superior surfaces for modern bathroom area. It comprises basic and advanced products with growing consumer interest in more efficient use of water, environmental friendly, and fashionable designs. The growth of this market is triggered by aspects such as urbanization, increases in disposable income per capita and increasing adoption of hygiene and sustainability.
Stakeholders
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Ceramic sanitary ware manufacturers
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Ceramic sanitary ware suppliers
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Raw material suppliers
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Service providers
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End-use companies
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Government bodies
Report Objectives
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To define, describe, and forecast the ceramic sanitary ware market in terms of value and volume
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To provide detailed information regarding the drivers, opportunities, restraints, and challenges influencing market growth
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To estimate and forecast the market size by type, technology, distribution channel, application, and region
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To forecast the size of the market for five main regions: Asia Pacific, Europe, North America, South America, and the Middle East & Africa, along with their key countries
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To strategically analyze micromarkets1 with respect to their growth trends, prospects, and contribution to the overall market
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To analyze opportunities in the market for stakeholders and provide a competitive landscape for market leaders
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To analyze competitive developments, such as deals and expansions, in the market
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To analyze the impact of the recession on the market
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To analyze the impact of COVID-19 on the market and application
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To strategically profile key players and comprehensively analyze their growth strategies
Sam
Jul, 2022
Market share (and competitor market share) split between Commercial and Residential. Within Commercial and Residential for China, Vietnam, Indonesia.