The study involved four major activities in estimating the market size for cloud computing. Exhaustive secondary research helped to collect information on the market, peer, and parent markets. The next step was to validate these assumptions, findings, and sizing with the industry experts across the value chain through primary research. Both bottom-up and top-down approaches were employed to estimate the complete market size. After that, we used market breakup and data triangulation to assess the overall market size of segments and sub-segments.
Secondary Research
We determined the market size of companies offering cloud computing solutions and services based on secondary data available through paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating the companies based on their performance and quality.
In the secondary research process, we referred to various secondary sources for identifying and collecting information for this study. The secondary sources include press releases, annual reports, & investor presentations, white papers, certified publications, articles from recognized associations, and government publishing sources.
We used secondary research mainly to obtain the critical information related to the industry’s value chain and supply chain to identify the key players based on solutions, services, market classification, and segmentation according to offerings of the major players, industry trends related to service model, verticals, and regions, and the key developments from both market- and technology-oriented perspectives.
Primary Research
In the primary research process, various sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related executives from cloud computing vendors, industry associations, and independent consultants; and key opinion leaders.
We conducted primary interviews to gather insights, such as market statistics, the latest trends disrupting the market, new use cases implemented, data on revenue collected from products and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped understand various technology trends, service models, end users, and regions. Demand-side stakeholders, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Security Officers (CSOs), and digital initiatives project teams, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current use, which would affect the overall cloud computing market.

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Market Size Estimation
We used the top-down and bottom-up approaches to calculate the cloud computing market and subsegments. We finalized the vendors in the market via secondary research and their segment shares in regions/ countries through extensive market research. This procedure included studying major market players’ annual reports and extensive interviews with industry leaders.
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We identified key players in the market through secondary market analysis and their revenue contributions in respective regions through primary and secondary research.
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This procedure included studying top market players’ financial reports and interviews for key insights from experts.
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All percentage breakups were determined using secondary sources and verified through primary inputs.
Primary research has accounted for and verified all possible market parameters affecting the market. MarketsandMarkets consolidated the data with detailed inputs and analysis.
Bottom-Up Approach
In the bottom-up approach, we identified the adoption trend of cloud computing in key countries concerning regions contributing to most of the market share. The adoption trend of cloud computing and different use cases concerning their business segments was identified and extrapolated for cross-validation. Weightage was given to the use cases identified in other areas for the calculation. We prepared an exhaustive list of all vendors offering solutions and services in the cloud computing market. The revenue contribution of all vendors in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. We considered vendors with cloud computing offerings to evaluate the market size.
We determined the geographic split with primary and secondary sources based on these numbers. The procedure included an analysis of the cloud computing market’s region-wise penetration. Various factors considered are – ICT spending and strategic vendor analysis of system integration service providers. Other factors analyzed were the socioeconomic analysis of each country and local and global players’ organic and inorganic business strategies.
With the data triangulation process and data validation via primaries, this study determined and confirmed the exact values of the overall cloud computing market and its segments’ market size.

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Top-Down Approach
The top-down approach prepared a detailed list of vendors offering solutions and services in the cloud computing market. The revenue contribution for all vendors in the market was estimated through annual reports, PRs, investor presentations, funding, paid databases, and expert interviews. We evaluated players based on their offerings. The summation of all companies’ revenues was extrapolated to reach the overall market size. Each subsegment was further studied and analyzed for its global market size and regional penetration. The primary procedure included obtaining critical insights from industry leaders, such as VPs, CEOs, directors, and marketing executives. We derived the cloud computing market from cloud computing subscriptions adopted by different verticals. We triangulated the market numbers with the existing MarketsandMarkets KS repository for validation.

Data Triangulation
A research technique called data triangulation uses two or more methods to confirm findings and outcomes. It is employed to verify the findings’ integrity and ensure that the data support the hypothesis. Data triangulation, used frequently in qualitative research, entails confirming data by those who collected and analyzed it. With the data triangulation process and data validation through primaries, we established the exact values of the overall cloud computing market and its segments’ market size.
Market Definition
Cloud computing is an on-demand delivery of a virtual environment, which includes a pool of resources, such as computing, storage, application, database, and network, through pay-as-you-go pricing service models, which enable enterprises to host their workloads.
Key Stakeholders
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Cloud Service Providers (CSPs)
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Networking companies
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Information Technology (IT) infrastructure providers
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Consultants/Consultancies/Advisory firms
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Component providers
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Telecom service providers
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System Integrators (SI)
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Support and maintenance service providers
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Support service providers
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Third-party providers
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Government organizations and standardization bodies
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Datacenter providers
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Regional associations
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Independent hardware and software vendors
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Value-added resellers and distributors
Report Objectives
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To define, describe, and forecast the global cloud computing market based on the service model, Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS), deployment model, organization size, verticals, and region
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To provide detailed information about the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the cloud computing market
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To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the cloud computing market
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To forecast the market size concerning five regions - North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
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To analyze the subsegments of the market concerning individual growth trends, prospects, and contributions to the overall market
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To profile the key players of the cloud computing market and comprehensively analyze their market size and core competencies
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To track and analyze the competitive developments, such as product enhancements and product launches, acquisitions, and partnerships and collaborations, in the cloud computing market globally
Available Customizations
With the given market data, MarketsandMarkets offers customizations based on the company’s requirements. The following customization options are available for the report:
Product Analysis
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The product matrix provides a detailed comparison of the product portfolio of each company.
Geographic Analysis
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Further breakup of the Asia Pacific market into countries contributing 75% to the regional market size
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Further breakup of the North American market into countries contributing 75% to the regional market size
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Further breakup of the European market into countries contributing 75% to the regional market size
Company Information
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Detailed analysis and profiling of five additional market players
Growth opportunities and latent adjacency in Cloud Computing Market