Customer Data Platform Market

Report Code TC 6601
Published in Mar, 2024, By MarketsandMarkets™
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Customer Data Platform Market by Type (Data CDP, Analytics CDP, Campaign CDP) Data Channel (Email, Social, Web, Push Messaging), Application (Personalized Recommendations, Predictive Analytics, Risk and Compliance Management) - Global Forecast to 2028

Overview

The global Customer Data Platform Market size as per revenue was surpassed $5.1 billion in 2023 and is anticipated to hit a revenue around $28.2 billion via the cease of 2028, projecting a CAGR of 39.9% during the forecast period 2024-2028. The revenue forecast for 2024 is set for valuation of $7.4 billion. The base year considered for estimation is 2023 and the market size available for the years 2024 to 2028. Several key factors which drive the growth of the Customer Data Platform (CDP) market include a unified customer view enhanced personalization data integration and management advanced analytics and insights and increased marketing efficiency. Comprehensive customer profiles are generated by CDPs by combining data from various sources enabling targeted campaigns and personalized marketing. They offer sophisticated analytics for more in-depth client insights and combine disparate data guaranteeing accuracy and compliance. The trend toward AI-driven personalization and unified data management is highlighted by Salesforces AI-powered Copilots as well as CDP-related products from Microsoft and Oracle. Through data centralization CDPs increase resource allocation automate procedures and streamline marketing operations- all of which lower costs and increase return on investment.

Attractive Opportunities in the Customer Data Platform Market

ASIA PACIFIC:

The market growth in Asia Pacific can be attributed to the increasing competition in the Asia Pacific market is compelling businesses to differentiate themselves by delivering hyper-targeted and relevant messaging, thereby driving the adoption of CDPs to achieve this level of precision in marketing campaigns.

The changing dynamics of the Customer Data Platform (CDP) market in North America are shaped by a combination of regulatory pressures, technological advancements, evolving customer expectations, competitive forces, and external market dynamics, driving organizations to rethink their data management strategies.

The North American Customer Data Platform (CDP) market is projected to be valued at USD 8.6 billion by 2028, growing at a CAGR of 36% during the forecast period.

Partnerships, collaborations, and product launches would offer lucrative opportunities for market players in the next five years.

The growth of this market can be attributed to the changing landscape of customer intelligence, need to deliver omnichannel experience, and proliferation of customer channels. Increasing data volume and complexity, growing regulatory compliance requirements, shift toward data-driven marketing and advertising are also responsible for driving the market’s growth

Global Customer Data Platform Market Dynamics

Driver: Increasing data volume and complexity

The increasing amount and intricacy of data are key factors driving the implementation of customer data platform (CDP) solutions in the market. Due to the rapid increase in digital engagements and the numerous customer points of contact on different platforms, businesses are overwhelmed by huge quantities of data from various origins. As a result, businesses are increasingly opting for CDP solutions to efficiently consolidate, integrate, and analyze diverse datasets. CDPs enable organizations to unlock the complete potential of their data assets by utilizing advanced data management features like data unification and identity resolution, leading to personalized customer experiences and actionable insights on a large scale. In addition, the challenges of managing data governance and meeting compliance standards, especially with strict regulations such as GDPR and CCPA, highlight the importance of dependable CDP solutions. These solutions help maintain data security and compliance, while also leveraging customer data for strategic decision-making and marketing efforts. Therefore, the increase in the amount and complexity of data is a strong factor that drives the extensive use of CDP solutions in various sectors, boosting creativity and enhancing competitive edge in the current data-focused environment.

Restraints: Data privacy laws and protection of customer data to be critical for CDP adoption

Stringent regulatory requirements and potential legal implications make data privacy laws and protecting customer data crucial for CDP adoption, acting as a major hindrance to market adoption of customer data platform solutions. For example, GDPR requires strict rules on gathering, storing, and handling personal information. Non-compliance incurs significant fines, prompting businesses to focus on data protection and security in their CDP projects. In the same way, the CCPA imposes strict rules on how businesses manage consumer data, highlighting once again the importance of strong data protection practices in CDP implementations. Moreover, consumer worries about privacy have increased due to notable data breaches and misuse of personal information, resulting in regulatory bodies facing more pressure for transparency. Therefore, organizations hesitate to invest in or implement CDP solutions without concrete assurances regarding protecting their customers' sensitive data.

 

Opportunity: Rising investments and fundings by enterprises to identify growth opportunities

Businesses are starting to invest heavily in the purchase and implementation of CDP solutions to further monetize data-driven insights as fuel for growth and innovation. Among other key uses, fully deployed CDPs help businesses get insight into customer behavior, preferences, and engagement patterns and outline untapped market segments while optimizing marketing strategies for the ultimate capture of such growth opportunities. Moreover, with increasing venture capital and private equity financing flowing into the space, an innovative ecosystem of providers of solutions in CDP is emerging that provides higher-end functionality and customized solutions for a wide array of business needs. Besides supporting innovation and advances in product development, this inflow also brings faster integration of CDPs within existing enterprise systems and workflows, fostering broader adoption rates across industries. Moreover, with enterprises seeking to future-proof their operations and stay one step ahead in an increasingly competitive landscape, the strategic adoption of a CDP solution comes very strong as a capability enabler for the sustainable growth and continuous competitive advantage of enterprises within the market.

Challenge: More time required for creating marketing campaigns

The most significant challenge in the adoption of any CDP solution into the market remains the extended duration needed for crafting marketing campaigns. Organizations reportedly spend an average of about 52 days on churning out and launching campaigns, given the complexities involved in data collection, segmentation, and analysis. This can result in a prolonged timeline that hinders agility and responsiveness to dynamic market trends and consumer behaviors. Apart from that, without a centralized CDP solution, efficiently consolidating all disparate data sources can challenge marketers. This also results in delays in campaigns and suboptimal targeting because it is hard to efficiently use all data sources. In addition, the manual effort required for data preparation and integration only exacerbates these time constraints, therefore limiting scalability and the general effectiveness of marketing efforts. As such, a long campaign development process handicaps businesses from turning timely opportunities into action, delivering personalized experiences more than ever, and therefore reinforces the need for strong CDP solutions that can smoothen data workflows and enable agile marketing strategies.

Global Customer Data Platform Market Ecosystem Analysis

By data channel, SMS segment to register the highest CAGR during the forecast period. The increasing reliance on mobile devices and the growing popularity of SMS as a communication channel have propelled the demand for CDP solutions that can effectively manage and utilize SMS data. One of the primary growth drivers for SMS within the CDP market is the need for personalized and targeted messaging campaigns. As businesses seek to enhance customer engagement and drive conversions, they are turning to CDPs to leverage SMS data for more tailored communication strategies. Companies are looking to integrate SMS seamlessly into their broader marketing initiatives to create cohesive and synchronized customer experiences across multiple touchpoints.

 

By vertical, travel & hospitality to register the highest CAGR during the forecast period.

The travel and hospitality industry's Customer Data Platform (CDP) market is undergoing a dramatic transformation, driven by a surge in digital interactions and fierce competition for customer loyalty. Traditionally, siloed data hampered efforts to personalize experiences and understand customer behavior. However, the CDP market is now unlocking a unified customer view, empowering businesses to tailor offerings, boost engagement, and drive revenue.

By application, the predictive analytics segment registered the highest CAGR during the forecast period.

With advancements in CDPs, AI-powered predictive analytics are more accessible, more applicable, and more powerful than ever before. It provides the next beneficial step toward unlocking unprecedented growth. Predictive customer analytics is backed by real data, providing the closest possible answer to desired questions. Predictive analytics helps marketers decide what value, marketing spend, and energy should be invested into each customer segment. Analyzing the customer journey via decision trees can help marketers visualize the process.

North America Region holds the Largest Share of the Customer Data Platform Market

The Customer Data Platform (CDP) market in North America is undergoing a dynamic transformation, driven by a confluence of factors. The growing emphasis on customer experience and personalization is fueling demand for CDPs. Businesses recognize the need to unify disparate customer data and gain deeper insights to deliver targeted interactions and enhance loyalty. This trend is particularly pronounced in e-commerce and retail sectors, where competition for customer attention is fierce.

 
 

Recent Developments of Customer Data Platform industry

  • In November 2023, The latest version of SAS Viya incorporated SAS visual statistics and visual text analytics. The update includes enhanced ML capabilities, an SAS information catalog, SAS information governance, an SAS model manager, and an SAS Studio. In October 2023, In the latest version of SAP S/4HANA Cloud, a private edition released in 2023, a host of innovations is introduced. These include embedded AI, new predefined predictive scenarios, expansions to the predefined event catalog rooted in FI-CA processes and data, and augmentations to the predefined ML feature catalog based on FI-CA processes and data. In September 2023, Oracle and Microsoft announced Oracle Database Azure, which gives customers direct access to Oracle database services running on Oracle Cloud Infrastructure (OCI) and deployed in Microsoft Azure data centers.
  • In June 2023, Microsoft and Moody’s Corporation announced a new strategic partnership to deliver next-generation data, analytics, research, collaboration, and risk solutions for financial services and global knowledge workers. In May 2023, SAP and Google Cloud announced an extensive expansion of their partnership, introducing a comprehensive open data offering designed to simplify data landscapes and unleash the power of business data.

Key Market Players

Key Players in the Customer Data Platform Market Include

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Scope of the Report

Report Attribute Details
Market size available for years 2018–2023
Base year considered 2023
Forecast period 2024–2028
Forecast units USD (Billion)
Segments Covered Offering, Data Channel, Type, Application, Vertical, and Region
Geographies covered North America, Asia Pacific, Europe, Middle East & Africa, and Latin America
Companies covered Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Twilio (US), Cloudera (US), Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Upland Software (US), CaliberMind (US), Celebrus (UK), Tealium (US), Acquia (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), Amperity, Inc. (US), Optimove (Israel), Totango (US), Insider (Singapore), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), and ActionIQ (US).

 

Key Questions Addressed by the Report

What is Customer Data Platform?
A CDP is a customer data personalization management system that creates a persistent, unified customer database accessible to other systems. It provides an environment that can ensure the most up-to-date, precise, and complete view of customers. This will help organizations make better decisions on how, when, and why to interact with customers. It consolidates and integrates data from multiple heterogeneous sources with a single, trusted repository that supplies accurate customer data to analytical and operational systems throughout the marketing and technology stack.
What is the total CAGR expected to be recorded for the Customer Data Platform market during the forecast period?
The market is expected to record a CAGR of 39.9% during the forecast period (2024-2028).
Which are the key drivers supporting the growth of the Customer Data Platform market?
Some factors driving the growth of the Customer Data Platform (CDP) market are increasing data volume and complexity, growing regulatory compliance requirements, shift toward data-driven marketing and advertising. The shift towards the changing landscape of customer intelligence, need to deliver omnichannel experience, and proliferation of customer channels forms a foundational driver in the Customer Data Platform (CDP) market
Which are the key channel applications prevailing in the Customer Data Platform market?
The key applications gaining a foothold in the Customer Data Platform (CDP) market are personalized recommendations, predictive analytics, customer retention & engagement, sales marketing data segmentation, risk & compliance management, and others (data monetization and data enrichment).
Who are the key vendors in the Customer Data Platform market?
Some major players in the Customer Data Platform (CDP) market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Twilio (US), Cloudera (US), Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Upland Software (US), CaliberMind (US), Celebrus (UK), Tealium (US), Acquia (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), Amperity, Inc. (US), Optimove (Israel), Totango (US), Insider (Singapore), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), and ActionIQ (US). .

 

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Table Of Contents

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TITLE
PAGE NO
INTRODUCTION
37
RESEARCH METHODOLOGY
42
EXECUTIVE SUMMARY
54
PREMIUM INSIGHTS
60
MARKET OVERVIEW AND INDUSTRY TRENDS
63
  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    DRIVERS
    - Growing data volume and complexity
    - Increasing demand for omnichannel experience
    - Need to comply with privacy regulations
    - Shift toward data-driven marketing
    - Changing landscape of customer intelligence
    - Proliferation of multiple customer channels
    RESTRAINTS
    - Criticality of maintaining data privacy laws
    - Lack of flexibility
    OPPORTUNITIES
    - Expansion of AI and ML
    - Automation of smart machines
    - Rising investments and fundings by enterprises
    CHALLENGES
    - Challenge in creating real-time marketing campaigns
    - Lack of comprehension of customer data value
    - Confusion regarding objectives of CDP
  • 5.3 CUSTOMER DATA PLATFORM MARKET: EVOLUTION
  • 5.4 CUSTOMER DATA PLATFORM MARKET: ARCHITECTURE
  • 5.5 ECOSYSTEM ANALYSIS
  • 5.6 VALUE CHAIN ANALYSIS
  • 5.7 TECHNOLOGY ANALYSIS
    KEY TECHNOLOGIES
    - Cloud computing
    - AI and ML
    - Big data and analytics
    COMPLEMENTARY TECHNOLOGIES
    - Data quality and enrichment
    - NLP
    ADJACENT TECHNOLOGIES
    - DMP
    - CMS
  • 5.8 CASE STUDY ANALYSIS
    TELECOM & IT
    - Orange partnered with Tealium to adopt data-driven approach toward customer insight and engagement
    - Leadspace’s B2B CDP helped OneLogin improve email open rates and make sales outreach faster
    BFSI
    - Teradata Vantage platform unified and simplified analytics ecosystem of Swedbank to understand consumer behavior
    HEALTHCARE
    - Allergan plc relaunched its personalized customer loyalty program, Alle, by partnering with Segment, Twilio, and Snowflake
    RETAIL & ECOMMERCE
    - Bounty improved audience segmentation and customer engagement by implementing BlueVenn CDP from Upland software
    OTHERS
    - Leadspace CDP helped Sovos re-arrange its database with real-time data enrichment and build highly predictive models
    - Dynamic Signal used Leadspace B2B CDP to enable highly personalized, targeted account-based marketing campaigns
  • 5.9 PORTER’S FIVE FORCES’ ANALYSIS
    THREAT OF NEW ENTRANTS
    THREAT OF SUBSTITUTES
    BARGAINING POWER OF SUPPLIERS
    BARGAINING POWER OF BUYERS
    INTENSITY OF COMPETITIVE RIVALRY
  • 5.10 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES
  • 5.11 REGULATORY LANDSCAPE
    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    CUSTOMER DATA PLATFORM MARKET: REGULATIONS
    - North America
    - Europe
    - Asia Pacific
    - Middle East & Africa
    - Latin America
  • 5.12 PATENT ANALYSIS
    METHODOLOGY
    PATENTS FILED, BY DOCUMENT TYPE
    INNOVATION AND PATENT APPLICATIONS
    TOP 10 APPLICANTS IN CUSTOMER DATA PLATFORM MARKET
  • 5.13 PRICING ANALYSIS
    AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY OFFERING TYPE
    INDICATIVE PRICING ANALYSIS, BY CUSTOMER DATA PLATFORM SOLUTION
  • 5.14 KEY STAKEHOLDERS AND BUYING CRITERIA
    KEY STAKEHOLDERS IN BUYING PROCESS
    BUYING CRITERIA
  • 5.15 KEY CONFERENCES AND EVENTS
  • 5.16 INVESTMENT AND FUNDING SCENARIO
CUSTOMER DATA PLATFORM MARKET, BY OFFERING
97
  • 6.1 INTRODUCTION
    OFFERINGS: MARKET DRIVERS
  • 6.2 PLATFORM
    PROLIFERATION OF CUSTOMER ANALYTICS AND PREDICTIVE MODELS TO DRIVE MARKET
    PLATFORM, BY DEPLOYMENT MODE
    - Cloud
    - On-premises
  • 6.3 SERVICES
    INCREASING TECHNOLOGICAL ADVANCEMENTS TO PROPEL DEMAND FOR CDP SERVICES
    PROFESSIONAL SERVICES
    - CDP professional services to help clients in decision-making
    - Consulting
    - Support & maintenance
    - System integration & deployment
    MANAGED SERVICES
    - Managed services to help organizations streamline CDP operations, improve data quality and security, and enhance customer engagement strategies
CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL
112
  • 7.1 INTRODUCTION
    DATA CHANNELS: MARKET DRIVERS
  • 7.2 EMAIL
    RISING FOCUS ON PERSONALIZED MARKETING STRATEGIES VIA EMAILS TO TAILOR COMMUNICATIONS AND ENHANCE CUSTOMER ENGAGEMENT
  • 7.3 SOCIAL MEDIA
    GROWING EMPHASIS ON SOCIAL LISTENING AND SENTIMENT ANALYSIS AND INTEGRATION OF AI AND ML TECHNOLOGIES TO DRIVE MARKET
  • 7.4 SMS
    INCREASING RELIANCE ON MOBILE DEVICES, GROWING POPULARITY OF SMS, AND ADOPTION OF AI AND ML TECHNOLOGIES TO PROPEL MARKET
  • 7.5 WEB
    RISING ECOMMERCE AND DIGITAL INTERACTIONS AND NEED TO AGGREGATE AND ANALYZE WEB DATA TO SPUR MARKET GROWTH
  • 7.6 PUSH MESSAGING
    INCREASING DEMAND FOR PERSONALIZED CUSTOMER EXPERIENCES AND DATA-DRIVEN MARKETING STRATEGIES TO PROPEL MARKET
  • 7.7 OTHER DATA CHANNELS
CUSTOMER DATA PLATFORM MARKET, BY TYPE
121
  • 8.1 INTRODUCTION
    TYPES: MARKET DRIVERS
  • 8.2 DATA CDP
    NEED FOR EASIER INTEGRATION WITH EXISTING SYSTEMS AND REAL-TIME DATA PROCESSING CAPABILITIES TO FUEL DEMAND FOR DATA CDP
  • 8.3 ANALYTICS CDP
    ANALYTICS CDPS TO HELP AGGREGATE, ANALYZE, AND DERIVE ACTIONABLE INSIGHTS FROM VAST CUSTOMER DATA
  • 8.4 CAMPAIGN CDP
    CAMPAIGN CDPS TO OFFER ADVANCED SEGMENTATION CAPABILITIES AND REAL-TIME DATA INTEGRATION
  • 8.5 DELIVERY CDP
    INCREASING DEMAND TO MANAGE AND UTILIZE CUSTOMER DATA TO PERSONALIZE EXPERIENCES AND IMPROVE CUSTOMER ENGAGEMENT ACROSS VARIOUS CHANNELS TO DRIVE MARKET
CUSTOMER DATA PLATFORM MARKET, BY APPLICATION
128
  • 9.1 INTRODUCTION
    APPLICATIONS: MARKET DRIVERS
  • 9.2 PERSONALIZED RECOMMENDATIONS
    RETAILERS TO LEVERAGE IOT AND DEPLOY SENSORS AND BEACONS TO DRAW CUSTOMER DATA INTO THEIR CDPS
  • 9.3 PREDICTIVE ANALYTICS
    PREDICTIVE ANALYTICS TO HELP MARKETERS DECIDE WHAT VALUE, SPENDING, AND ENERGY SHOULD BE INVESTED INTO EACH CUSTOMER SEGMENT
  • 9.4 CUSTOMER RETENTION & ENGAGEMENT
    CUSTOMER RETENTION & ENGAGEMENT CDPS TO HELP CARRY OUT ONLINE TASKS FASTER AND IMPROVE CUSTOMER EXPERIENCE
  • 9.5 SALES & MARKETING DATA SEGMENTATION
    SALES & MARKETING DATA TO IMPROVE CUSTOMER LOYALTY, CROSS-SELLING AND UP-SELLING, AND REAL-TIME MARKETING AUTOMATION
  • 9.6 RISK & COMPLIANCE MANAGEMENT
    CDPS TO HELP PROVIDE BETTER ROI IN FINANCIAL SERVICES AND SAFEGUARD HUGE AMOUNTS OF DATA GENERATED WHILE ANALYZING CUSTOMER DATA
  • 9.7 OTHER APPLICATIONS
CUSTOMER DATA PLATFORM MARKET, BY VERTICAL
138
  • 10.1 INTRODUCTION
    VERTICALS: MARKET DRIVERS
  • 10.2 BFSI
    BANKS TO USE CDPS TO PERSONALIZE CUSTOMER ENGAGEMENT, IMPROVE FRAUD DETECTION, AND MITIGATE RISKS
  • 10.3 RETAIL & ECOMMERCE
    NEED FOR HIGH-QUALITY AND PROPERLY MANAGED DATA FOR DECISION-MAKING TO BOOST DEMAND FOR CDPS
  • 10.4 MEDIA & ENTERTAINMENT
    NEED TO DRIVE DIGITAL TRANSFORMATION, REDUCE OPERATING COSTS, AND GENERATE REVENUE FROM COMPETITIVE AND UNCERTAIN MARKETS TO DRIVE MARKET
  • 10.5 TRAVEL & HOSPITALITY
    CDP TO HELP ENGAGE CUSTOMERS WITH PERSONALIZED MESSAGES AND OFFER TAILOR-MADE SOLUTIONS FOR USERS’ PREFERENCES
  • 10.6 TELECOM & IT
    NEED TO OBTAIN INTEGRATED CUSTOMER VIEW AND IMPROVE THEIR OPERATIONS AND PROCESSES TO PROPEL MARKET
  • 10.7 HEALTHCARE & LIFE SCIENCES
    CDP TOOLS TO ENABLE HEALTHCARE ANALYSTS AND DATA SCIENTISTS TO EXTRACT INFORMATION FROM VARIOUS DATA SOURCES
  • 10.8 OTHER VERTICALS
CUSTOMER DATA PLATFORM MARKET, BY REGION
150
  • 11.1 INTRODUCTION
  • 11.2 NORTH AMERICA
    NORTH AMERICA: MARKET DRIVERS
    NORTH AMERICA: RECESSION IMPACT
    US
    - Government support, investment in R&D, and availability of infrastructure, innovation, and initiatives necessary for CDP evolution to drive market
    CANADA
    - Rising knowledge of benefits of cloud to fuel demand for CDP
  • 11.3 EUROPE
    EUROPE: MARKET DRIVERS
    EUROPE: RECESSION IMPACT
    UK
    - Need for effective data management and increased demand for enhanced customer experience to propel market
    GERMANY
    - Presence of major vendors and rising use of advanced analytics tools for strategic decision-making digital mobility to accelerate market growth
    FRANCE
    - Digital transformation, growth of industrial sector, and favorable investment climate to boost demand for CDP
    SPAIN
    - Stringent data privacy regulations and need for enhanced customer experiences and personalized marketing efforts to propel market
    ITALY
    - Need to collect and store data and provide actionable insights to run marketing campaigns to drive market
    REST OF EUROPE
  • 11.4 ASIA PACIFIC
    ASIA PACIFIC: MARKET DRIVERS
    ASIA PACIFIC: RECESSION IMPACT
    CHINA
    - Organizations to leverage CDP to detect financial frauds, recommend products to consumers, and streamline industrial operations
    JAPAN
    - Rising adoption of advanced technologies, government fundings, and increased R&D investments to propel market
    INDIA
    - Need to increase profitability and grow customer engagement to fuel demand for CDPs
    ANZ
    - Rising awareness of data privacy and security concerns and increasing digitalization of businesses to drive market
    SOUTH KOREA
    - Focus on delivering tailored experiences, data privacy, and compliance with regulations to spur market growth
    REST OF ASIA PACIFIC
  • 11.5 MIDDLE EAST & AFRICA
    MIDDLE EAST & AFRICA: MARKET DRIVERS
    MIDDLE EAST & AFRICA: RECESSION IMPACT
    UAE
    - Demand for consolidating and analyzing customer data from multiple channels to fuel market growth
    SOUTH AFRICA
    - Increasing adoption of digital technologies and awareness of value of data-driven decision-making to drive market
    SOUTH ARABIA
    - Implementation of Vision 2030 initiative and emphasis on enhancing customer experiences and leveraging data-driven insights to propel market
    TURKEY
    - Rise of eCommerce and online retail and promotion of data-driven innovation and entrepreneurship to drive market
    REST OF MIDDLE EAST & AFRICA
  • 11.6 LATIN AMERICA
    LATIN AMERICA: MARKET DRIVERS
    LATIN AMERICA: RECESSION IMPACT
    BRAZIL
    - Evolution of online advertising, growth of automated marketing, and need for quick and real-time access to this data to propel market
    MEXICO
    - Growing adoption of advanced technologies and cloud to accelerate demand for CDPs
    ARGENTINA
    - Proliferation of eCommerce and digital marketing and need for enhancing customer loyalty to boost demand for CDPs
    REST OF LATIN AMERICA
COMPETITIVE LANDSCAPE
241
  • 12.1 OVERVIEW
  • 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
  • 12.3 REVENUE ANALYSIS
  • 12.4 MARKET SHARE ANALYSIS
  • 12.5 BRAND/PRODUCT COMPARATIVE ANALYSIS
  • 12.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
    STARS
    EMERGING LEADERS
    PERVASIVE PLAYERS
    PARTICIPANTS
    COMPANY FOOTPRINT: KEY PLAYERS, 2023
    - Data Channel Footprint
  • 12.7 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023
    PROGRESSIVE COMPANIES
    RESPONSIVE COMPANIES
    DYNAMIC COMPANIES
    STARTING BLOCKS
    COMPETITIVE BENCHMARKING: START-UPS/SMES, 2023
  • 12.8 COMPETITIVE SCENARIO AND TRENDS
    PRODUCT LAUNCHES/ENHANCEMENTS
    DEALS
  • 12.9 VALUATION AND FINANCIAL METRICS OF KEY VENDORS
COMPANY PROFILES
273
  • 13.1 INTRODUCTION
  • 13.2 KEY PLAYERS
    ORACLE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    SAP
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    ADOBE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    SALESFORCE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    TWILIO
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    MICROSOFT
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    - MnM view
    SAS INSTITUTE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    TERADATA
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    CLOUDERA
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    NICE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    DUN & BRADSTREET
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    LEADSPACE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    UPLAND SOFTWARE
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    CALIBERMIND
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    TEALIUM
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    ACQUIA
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    BLUECONIC
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    LYTICS
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    ZETA GLOBAL
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    AMPERITY
    - Business overview
    - Products/Solutions/Services offered
    - Recent developments
    CELEBRUS TECHNOLOGIES
    INSIDER
  • 13.3 OTHER PLAYERS
    OPTIMOVE
    TOTANGO
    LISTRAK
    SIMON DATA
    OMETRIA
    TREASURE DATA
    SALESMANAGO
    ACTIONIQ
    ZEOTAP
    PLANHAT
    BLUESHIFT
    QUANTEXA
ADJACENT/RELATED MARKETS
336
  • 14.1 INTRODUCTION
  • 14.2 CUSTOMER JOURNEY ANALYTICS MARKET - GLOBAL FORECAST TO 2026
    MARKET DEFINITION
    MARKET OVERVIEW
    - Customer journey analytics market, by component
    - Customer journey analytics market, by application
    - Customer journey analytics market, by deployment mode
    - Customer journey analytics market, by organization size
    - Customer journey analytics market, by vertical
    - Customer journey analytics market, by region
  • 14.3 CUSTOMER ANALYTICS MARKET - GLOBAL FORECAST TO 2025
    MARKET DEFINITION
    MARKET OVERVIEW
    - Customer analytics market, by component
    - Customer analytics market, by deployment mode
    - Customer analytics market, by organization size
    - Customer analytics market, by application
    - Customer analytics market, by data source
    - Customer analytics market, by industry vertical
    - Customer analytics market, by region
  • 14.4 RETAIL ANALYTICS MARKET - GLOBAL FORECAST TO 2025
    MARKET DEFINITION
    MARKET OVERVIEW
    - Retail analytics market, by component
    - Retail analytics market, by business function
    - Retail analytics market, by application
    - Retail analytics market, by organization size
    - Retail analytics market, by end user
    - Retail analytics market, by region
APPENDIX
355
  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
  • 15.3 CUSTOMIZATION OPTIONS
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS
LIST OF TABLES
 
  • TABLE 1 LIST OF PRIMARY INTERVIEWS
  • TABLE 2 FACTOR ANALYSIS
  • TABLE 3 CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH RATE, 2018–2023 (USD MILLION, Y-O-Y%)
  • TABLE 4 MARKET SIZE AND GROWTH RATE, 2024–2028 (USD MILLION, Y-O-Y%)
  • TABLE 5 ROLE OF KEY PLAYERS IN MARKET
  • TABLE 6 IMPACT OF PORTER’S FIVE FORCES ON CUSTOMER DATA PLATFORM MARKET
  • TABLE 7 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 8 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 9 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 10 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 11 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • TABLE 12 PATENTS FILED, 2013–2023
  • TABLE 13 TOP 20 PATENT OWNERS IN CUSTOMER DATA PLATFORM MARKET, 2013–2023
  • TABLE 14 LIST OF MAJOR PATENTS IN MARKET, 2023
  • TABLE 15 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING
  • TABLE 16 INDICATIVE PRICING LEVELS OF CUSTOMER DATA PLATFORM SOLUTIONS
  • TABLE 17 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
  • TABLE 18 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
  • TABLE 19 DETAILED LIST OF KEY CONFERENCES & EVENTS, 2024–2025
  • TABLE 20 CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 21 MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 22 PLATFORM: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 23 PLATFORM: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 24 MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 25 MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 26 CLOUD: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 27 CLOUD: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 28 ON-PREMISES: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 29 ON-PREMISES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 30 MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 31 CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 32 SERVICES: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 33 SERVICES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 34 PROFESSIONAL SERVICES: MARKET, BY PROFESSIONAL SERVICES, 2018–2023 (USD MILLION)
  • TABLE 35 PROFESSIONAL SERVICES: MARKET, BY PROFESSIONAL SERVICES, 2024–2028 (USD MILLION)
  • TABLE 36 PROFESSIONAL SERVICES: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 37 PROFESSIONAL SERVICES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 38 CONSULTING: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 39 CONSULTING: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 40 SUPPORT & MAINTENANCE: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 41 SUPPORT & MAINTENANCE: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 42 SYSTEM INTEGRATION & DEPLOYMENT: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 43 SYSTEM INTEGRATION & DEPLOYMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 44 MANAGED SERVICES: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 45 MANAGED SERVICES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 46 CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2018–2023 (USD MILLION)
  • TABLE 47 MARKET, BY DATA CHANNEL, 2024–2028 (USD MILLION)
  • TABLE 48 EMAIL: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 49 EMAIL: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 50 SOCIAL MEDIA: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 51 SOCIAL MEDIA: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 52 SMS: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 53 SMS: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 54 WEB: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 55 WEB: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 56 PUSH MESSAGING: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 57 PUSH MESSAGING: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 58 OTHER DATA CHANNELS: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 59 OTHER DATA CHANNELS: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 60 CUSTOMER DATA PLATFORM MARKET, BY TYPE, 2018–2023 (USD MILLION)
  • TABLE 61 MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 62 DATA CDP: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 63 DATA CDP: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 64 ANALYTICS CDP: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 65 ANALYTICS CDP: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 66 CAMPAIGN CDP: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 67 CAMPAIGN CDP: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 68 DELIVERY CDP: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 69 DELIVERY CDP: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 70 MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 71 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 72 PERSONALIZED RECOMMENDATIONS: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 73 PERSONALIZED RECOMMENDATIONS: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 74 PREDICTIVE ANALYTICS: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 75 PREDICTIVE ANALYTICS: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 76 CUSTOMER RETENTION & ENGAGEMENT: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 77 CUSTOMER RETENTION & ENGAGEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 78 SALES & MARKETING DATA SEGMENTATION: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 79 SALES & MARKETING DATA SEGMENTATION: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 80 RISK & COMPLIANCE MANAGEMENT: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 81 RISK & COMPLIANCE MANAGEMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 82 OTHER APPLICATIONS: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 83 OTHER APPLICATIONS: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 84 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 85 MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 86 BFSI: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 87 BFSI: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 88 RETAIL & ECOMMERCE: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 89 RETAIL & ECOMMERCE: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 90 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 91 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 92 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 93 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 94 TELECOM & IT: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 95 TELECOM & IT: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 96 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 97 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 98 OTHER VERTICALS: MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 99 OTHER VERTICALS: MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 100 MARKET, BY REGION, 2018–2023 (USD MILLION)
  • TABLE 101 MARKET, BY REGION, 2024–2028 (USD MILLION)
  • TABLE 102 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 103 NORTH AMERICA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 104 NORTH AMERICA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 105 NORTH AMERICA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 106 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 107 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 108 NORTH AMERICA: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 109 NORTH AMERICA: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 110 NORTH AMERICA: MARKET, BY DATA CHANNEL, 2018–2023 (USD MILLION)
  • TABLE 111 NORTH AMERICA: MARKET, BY DATA CHANNEL, 2024–2028 (USD MILLION)
  • TABLE 112 NORTH AMERICA: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 113 NORTH AMERICA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 114 NORTH AMERICA: MARKET, BY TYPE, 2018–2023 (USD MILLION)
  • TABLE 115 NORTH AMERICA: MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 116 NORTH AMERICA: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 117 NORTH AMERICA: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 118 NORTH AMERICA: MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
  • TABLE 119 NORTH AMERICA: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
  • TABLE 120 US: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 121 US: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 122 US: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 123 US: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 124 US: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 125 US: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 126 US: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 127 US: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 128 US: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 129 US: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 130 US: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 131 US: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 132 CANADA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 133 CANADA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 134 CANADA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 135 CANADA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 136 CANADA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 137 CANADA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 138 CANADA: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 139 CANADA: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 140 CANADA: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 141 CANADA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 142 CANADA: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 143 CANADA: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 144 EUROPE: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 145 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 146 EUROPE: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 147 EUROPE: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 148 EUROPE: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 149 EUROPE: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 150 EUROPE: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 151 EUROPE: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 152 EUROPE: MARKET, BY DATA CHANNEL, 2018–2023 (USD MILLION)
  • TABLE 153 EUROPE: MARKET, BY DATA CHANNEL, 2024–2028 (USD MILLION)
  • TABLE 154 EUROPE: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 155 EUROPE: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 156 EUROPE: MARKET, BY TYPE, 2018–2023 (USD MILLION)
  • TABLE 157 EUROPE: MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 158 EUROPE: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 159 EUROPE: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 160 EUROPE: MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
  • TABLE 161 EUROPE: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
  • TABLE 162 UK: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 163 UK: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 164 UK: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 165 UK: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 166 UK: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 167 UK: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 168 UK: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 169 UK: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 170 UK: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 171 UK: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 172 UK: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 173 UK: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 174 GERMANY: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 175 GERMANY: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 176 GERMANY: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 177 GERMANY: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 178 GERMANY: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 179 GERMANY: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 180 GERMANY: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 181 GERMANY: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 182 GERMANY: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 183 GERMANY: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 184 GERMANY: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 185 GERMANY: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 186 FRANCE: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 187 FRANCE: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 188 FRANCE: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 189 FRANCE: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 190 FRANCE: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 191 FRANCE: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 192 FRANCE: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 193 FRANCE: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 194 FRANCE: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 195 FRANCE: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 196 FRANCE: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 197 FRANCE: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 198 ASIA PACIFIC: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 199 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 200 ASIA PACIFIC: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 201 ASIA PACIFIC: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 202 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 203 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 204 ASIA PACIFIC: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 205 ASIA PACIFIC: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 206 ASIA PACIFIC: MARKET, BY DATA CHANNEL, 2018–2023 (USD MILLION)
  • TABLE 207 ASIA PACIFIC: MARKET, BY DATA CHANNEL, 2024–2028 (USD MILLION)
  • TABLE 208 ASIA PACIFIC: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 209 ASIA PACIFIC: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 210 ASIA PACIFIC: MARKET, BY TYPE, 2018–2023 (USD MILLION)
  • TABLE 211 ASIA PACIFIC: MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 212 ASIA PACIFIC: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 213 ASIA PACIFIC: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 214 ASIA PACIFIC: MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
  • TABLE 215 ASIA PACIFIC: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
  • TABLE 216 CHINA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 217 CHINA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 218 CHINA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 219 CHINA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 220 CHINA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 221 CHINA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 222 CHINA: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 223 CHINA: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 224 CHINA: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 225 CHINA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 226 CHINA: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 227 CHINA: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 228 JAPAN: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 229 JAPAN: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 230 JAPAN: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 231 JAPAN: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 232 JAPAN: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 233 JAPAN: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 234 JAPAN: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 235 JAPAN: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 236 JAPAN: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 237 JAPAN: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 238 JAPAN: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 239 JAPAN: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 240 INDIA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 241 INDIA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 242 INDIA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 243 INDIA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 244 INDIA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 245 INDIA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 246 INDIA: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 247 INDIA: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 248 INDIA: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 249 INDIA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 250 INDIA: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 251 INDIA: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 252 ANZ: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 253 ANZ: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 254 ANZ: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 255 ANZ: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 256 ANZ: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 257 ANZ: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 258 ANZ: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 259 ANZ: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 260 ANZ: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 261 ANZ: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 262 ANZ: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 263 ANZ: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 264 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 265 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 266 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 267 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 268 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 269 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 270 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 271 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 272 MIDDLE EAST & AFRICA: MARKET, BY DATA CHANNEL, 2018–2023 (USD MILLION)
  • TABLE 273 MIDDLE EAST & AFRICA: MARKET, BY DATA CHANNEL, 2024–2028 (USD MILLION)
  • TABLE 274 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 275 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 276 MIDDLE EAST & AFRICA: MARKET, BY TYPE, 2018–2023 (USD MILLION)
  • TABLE 277 MIDDLE EAST & AFRICA: MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 278 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 279 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 280 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
  • TABLE 281 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
  • TABLE 282 UAE: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 283 UAE: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 284 UAE: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 285 UAE: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 286 UAE: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 287 UAE: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 288 UAE: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 289 UAE: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 290 UAE: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 291 UAE: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 292 UAE: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 293 UAE: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 294 SOUTH AFRICA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 295 SOUTH AFRICA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 296 SOUTH AFRICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 297 SOUTH AFRICA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 298 SOUTH AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 299 SOUTH AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 300 SOUTH AFRICA: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 301 SOUTH AFRICA: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 302 SOUTH AFRICA: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 303 SOUTH AFRICA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 304 SOUTH AFRICA: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 305 SOUTH AFRICA: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 306 LATIN AMERICA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 307 LATIN AMERICA: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 308 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 309 LATIN AMERICA: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 310 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 311 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 312 LATIN AMERICA: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 313 LATIN AMERICA: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 314 LATIN AMERICA: MARKET, BY DATA CHANNEL, 2018–2023 (USD MILLION)
  • TABLE 315 LATIN AMERICA: MARKET, BY DATA CHANNEL, 2024–2028 (USD MILLION)
  • TABLE 316 LATIN AMERICA: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 317 LATIN AMERICA: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 318 LATIN AMERICA: MARKET, BY TYPE, 2018–2023 (USD MILLION)
  • TABLE 319 LATIN AMERICA: MARKET, BY TYPE, 2024–2028 (USD MILLION)
  • TABLE 320 LATIN AMERICA: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 321 LATIN AMERICA: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 322 LATIN AMERICA: MARKET, BY COUNTRY, 2018–2023 (USD MILLION)
  • TABLE 323 LATIN AMERICA: MARKET, BY COUNTRY, 2024–2028 (USD MILLION)
  • TABLE 324 BRAZIL: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 325 BRAZIL: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 326 BRAZIL: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 327 BRAZIL: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 328 BRAZIL: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 329 BRAZIL: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 330 BRAZIL: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 331 BRAZIL: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 332 BRAZIL: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 333 BRAZIL: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 334 BRAZIL: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 335 BRAZIL: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 336 MEXICO: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
  • TABLE 337 MEXICO: MARKET, BY OFFERING, 2024–2028 (USD MILLION)
  • TABLE 338 MEXICO: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
  • TABLE 339 MEXICO: MARKET, BY SERVICE, 2024–2028 (USD MILLION)
  • TABLE 340 MEXICO: MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION)
  • TABLE 341 MEXICO: MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION)
  • TABLE 342 MEXICO: MARKET, BY DEPLOYMENT MODE, 2018–2023 (USD MILLION)
  • TABLE 343 MEXICO: MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION)
  • TABLE 344 MEXICO: MARKET, BY APPLICATION, 2018–2023 (USD MILLION)
  • TABLE 345 MEXICO: MARKET, BY APPLICATION, 2024–2028 (USD MILLION)
  • TABLE 346 MEXICO: MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
  • TABLE 347 MEXICO: MARKET, BY VERTICAL, 2024–2028 (USD MILLION)
  • TABLE 348 OVERVIEW OF STRATEGIES ADOPTED BY KEY CUSTOMER DATA PLATFORM VENDORS
  • TABLE 349 MARKET: DEGREE OF COMPETITION (CONSOLIDATED)
  • TABLE 350 CUSTOMER DATA PLATFORM MARKET: OVERALL COMPANY FOOTPRINT (25 COMPANIES)
  • TABLE 351 MARKET: APPLICATION FOOTPRINT (25 COMPANIES)
  • TABLE 352 MARKET: DATA CHANNEL FOOTPRINT (25 COMPANIES)
  • TABLE 353 VERTICAL FOOTPRINT (25 COMPANIES)
  • TABLE 354 REGIONAL FOOTPRINT (25 COMPANIES)
  • TABLE 355 CUSTOMER DATA PLATFORM MARKET: DETAILED LIST OF START-UPS/SMES
  • TABLE 356 MARKET: COMPETITIVE BENCHMARKING OF START-UPS/SMES
  • TABLE 357 MARKET: PRODUCT LAUNCHES & ENHANCEMENTS, MAY 2019–NOVEMBER 2023
  • TABLE 358 MARKET: DEALS, JULY 2019–NOVEMBER 2023
  • TABLE 359 ORACLE: COMPANY OVERVIEW
  • TABLE 360 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 361 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 362 ORACLE: DEALS
  • TABLE 363 SAP: COMPANY OVERVIEW
  • TABLE 364 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 365 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 366 SAP: DEALS
  • TABLE 367 ADOBE: COMPANY OVERVIEW
  • TABLE 368 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 369 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 370 ADOBE: DEALS
  • TABLE 371 SALESFORCE: COMPANY OVERVIEW
  • TABLE 372 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 373 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 374 SALESFORCE: DEALS
  • TABLE 375 TWILIO: COMPANY OVERVIEW
  • TABLE 376 TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 377 TWILIO: DEALS
  • TABLE 378 MICROSOFT: COMPANY OVERVIEW
  • TABLE 379 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 380 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 381 MICROSOFT: DEALS
  • TABLE 382 SAS INSTITUTE: COMPANY OVERVIEW
  • TABLE 383 SAS INSTITUTE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 384 SAS INSTITUTE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 385 SAS INSTITUTE: DEALS
  • TABLE 386 TERADATA: COMPANY OVERVIEW
  • TABLE 387 TERADATA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 388 TERADATA: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 389 TERADATA: DEALS
  • TABLE 390 CLOUDERA: COMPANY OVERVIEW
  • TABLE 391 CLOUDERA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 392 CLOUDERA: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 393 CLOUDERA: DEALS
  • TABLE 394 NICE: COMPANY OVERVIEW
  • TABLE 395 NICE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 396 NICE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 397 NICE: DEALS
  • TABLE 398 DUN & BRADSTREET: COMPANY OVERVIEW
  • TABLE 399 DUN & BRADSTREET: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 400 DUN & BRADSTREET: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 401 DUN & BRADSTREET: DEALS
  • TABLE 402 LEADSPACE: COMPANY OVERVIEW
  • TABLE 403 LEADSPACE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 404 LEADSPACE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 405 LEADSPACE: DEALS
  • TABLE 406 UPLAND SOFTWARE: COMPANY OVERVIEW
  • TABLE 407 UPLAND SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 408 UPLAND SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 409 UPLAND SOFTWARE: DEALS
  • TABLE 410 CALIBERMIND: COMPANY OVERVIEW
  • TABLE 411 CALIBERMIND: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 412 CALIBERMIND: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 413 CALIBERMIND: DEALS
  • TABLE 414 TEALIUM: COMPANY OVERVIEW
  • TABLE 415 TEALIUM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 416 TEALIUM: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 417 TEALIUM: DEALS
  • TABLE 418 ACQUIA: COMPANY OVERVIEW
  • TABLE 419 ACQUIA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 420 ACQUIA: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 421 ACQUIA: DEALS
  • TABLE 422 BLUECONIC: COMPANY OVERVIEW
  • TABLE 423 BLUECONIC: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 424 BLUECONIC: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 425 BLUECONIC: DEALS
  • TABLE 426 LYTICS: COMPANY OVERVIEW
  • TABLE 427 LYTICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 428 LYTICS: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 429 LYTICS: DEALS
  • TABLE 430 ZETA GLOBAL: COMPANY OVERVIEW
  • TABLE 431 ZETA GLOBAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 432 ZETA GLOBAL: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 433 ZETA GLOBAL: DEALS
  • TABLE 434 AMPERITY: COMPANY OVERVIEW
  • TABLE 435 AMPERITY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  • TABLE 436 AMPERITY: PRODUCT LAUNCHES AND ENHANCEMENTS
  • TABLE 437 AMPERITY: DEALS
  • TABLE 438 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2015–2019 (USD MILLION)
  • TABLE 439 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020–2026 (USD MILLION)
  • TABLE 440 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2015–2019 (USD MILLION)
  • TABLE 441 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020–2026 (USD MILLION)
  • TABLE 442 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION)
  • TABLE 443 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
  • TABLE 444 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION)
  • TABLE 445 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
  • TABLE 446 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2015–2019 (USD MILLION)
  • TABLE 447 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2020–2026 (USD MILLION)
  • TABLE 448 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2015–2019 (USD MILLION)
  • TABLE 449 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020–2026 (USD MILLION)
  • TABLE 450 CUSTOMER ANALYTICS MARKET SIZE AND GROWTH, 2018–2025 (USD MILLION, Y-O-Y)
  • TABLE 451 CUSTOMER ANALYTICS MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
  • TABLE 452 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
  • TABLE 453 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
  • TABLE 454 CUSTOMER ANALYTICS MARKET, BY APPLICATION, 2018–2025 (USD MILLION)
  • TABLE 455 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE, 2018–2025 (USD MILLION)
  • TABLE 456 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
  • TABLE 457 CUSTOMER ANALYTICS MARKET, BY REGION, 2018–2025 (USD MILLION)
  • TABLE 458 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2016–2019 (USD MILLION, Y-O-Y %)
  • TABLE 459 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %)
  • TABLE 460 RETAIL ANALYTICS MARKET, BY COMPONENT, 2016–2019 (USD MILLION)
  • TABLE 461 RETAIL ANALYTICS MARKET, BY COMPONENT, 2019–2025 (USD MILLION)
  • TABLE 462 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2016–2019 (USD MILLION)
  • TABLE 463 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2025 (USD MILLION)
  • TABLE 464 RETAIL ANALYTICS MARKET, BY APPLICATION, 2016–2019 (USD MILLION)
  • TABLE 465 RETAIL ANALYTICS MARKET, BY APPLICATION, 2019–2025 (USD MILLION)
  • TABLE 466 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
  • TABLE 467 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
  • TABLE 468 RETAIL ANALYTICS MARKET, BY END USER, 2016–2019 (USD MILLION)
  • TABLE 469 RETAIL ANALYTICS MARKET, BY END USER, 2019–2025 (USD MILLION)
  • TABLE 470 RETAIL ANALYTICS MARKET, BY REGION, 2016–2019 (USD MILLION)
  • TABLE 471 RETAIL ANALYTICS MARKET, BY REGION, 2019–2025 (USD MILLION)
LIST OF FIGURES
 
  • FIGURE 1 CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN
  • FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 3 DATA TRIANGULATION
  • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE)
  • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1: BOTTOM-UP (SUPPLY SIDE)
  • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 - BOTTOM-UP (DEMAND SIDE): PLATFORM/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE
  • FIGURE 7 CUSTOMER DATA PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 8 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD
  • FIGURE 9 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
  • FIGURE 10 ON-PREMISES SEGMENT TO HOLD LARGER MARKET DURING FORECAST PERIOD
  • FIGURE 11 CAMPAIGN CDP SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
  • FIGURE 12 PREDICTIVE ANALYTICS SEGMENT TO HOLD LARGEST MARKET DURING FORECAST PERIOD
  • FIGURE 13 EMAIL SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD
  • FIGURE 14 TRAVEL & HOSPITALITY SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 15 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY REGION
  • FIGURE 16 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES TO DRIVE MARKET
  • FIGURE 17 CUSTOMER DATA PLATFORM MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH RATE IN 2024
  • FIGURE 18 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD
  • FIGURE 19 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2024
  • FIGURE 20 PERSONALIZED RECOMMENDATIONS AND BFSI SEGMENTS TO ACCOUNT FOR LARGEST MARKET SHARES IN 2024
  • FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER DATA PLATFORM MARKET
  • FIGURE 22 CUSTOMER DATA PLATFORM FUNCTIONALITY
  • FIGURE 23 CUSTOMER DATA PLATFORM MARKET: ECOSYSTEM
  • FIGURE 24 MARKET: VALUE CHAIN ANALYSIS
  • FIGURE 25 MARKET: PORTER’S FIVE FORCES’ ANALYSIS
  • FIGURE 26 REVENUE SHIFT OF CUSTOMER DATA PLATFORM MARKET VENDORS
  • FIGURE 27 NUMBER OF PATENTS GRANTED IN LAST 10 YEARS, 2013–2023
  • FIGURE 28 TOP 10 APPLICANTS IN CUSTOMER DATA PLATFORM MARKET, 2013–2023
  • FIGURE 29 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013–2023
  • FIGURE 30 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING
  • FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
  • FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
  • FIGURE 33 LEADING CUSTOMER DATA PLATFORM START-UPS BY FUNDING VALUE AND FUNDING ROUNDS, 2023
  • FIGURE 34 PLATFORMS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD
  • FIGURE 35 ON-PREMISES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD
  • FIGURE 36 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
  • FIGURE 37 SYSTEM INTEGRATION & DEPLOYMENT SERVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 38 SMS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 39 CAMPAIGN CDP SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 40 PREDICTIVE ANALYTICS SEGMENT TO REGISTER LARGEST MARKET DURING FORECAST PERIOD
  • FIGURE 41 BFSI VERTICAL TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD
  • FIGURE 42 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • FIGURE 43 NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 44 ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 45 TOP 5 PLAYERS DOMINATING MARKET FOR LAST 5 YEARS
  • FIGURE 46 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2023
  • FIGURE 47 BRAND/PRODUCT COMPARATIVE ANALYSIS
  • FIGURE 48 CUSTOMER DATA PLATFORM MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
  • FIGURE 49 MARKET: COMPANY EVALUATION MATRIX (START-UPS/SMES), 2023
  • FIGURE 50 VALUATION AND FINANCIAL METRICS OF KEY VENDORS
  • FIGURE 51 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
  • FIGURE 52 ORACLE: COMPANY SNAPSHOT
  • FIGURE 53 SAP: COMPANY SNAPSHOT
  • FIGURE 54 ADOBE: COMPANY SNAPSHOT
  • FIGURE 55 SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 56 TWILIO: COMPANY SNAPSHOT
  • FIGURE 57 MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 58 TERADATA: COMPANY SNAPSHOT
  • FIGURE 59 NICE: COMPANY SNAPSHOT
  • FIGURE 60 UPLAND SOFTWARE: COMPANY SNAPSHOT
  • FIGURE 61 ZETA GLOBAL: COMPANY SNAPSHOT

 

The Customer Data Platform (CDP) market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred CDP providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.

Secondary Research

In the secondary research process, various sources were referred to identify and collect information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from secondary sources, such as the CDP Institute, the International Journal of Customer Data Analysis, the IEEE Computer Society, CMS Wire, Forbes, HubSpot, and Smart Insights. Secondary research was mainly used to obtain key information about the industry’s value chain and supply chain to identify the key players according to their offerings, industry trends related to technology, application, and region, and key developments from market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from the supply and demand sides of the CDP market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing CDPs, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.

After the complete market engineering (including calculations for market statistics, market breakup, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. The primary research helped identify and validate the segmentation types, industry trends, key players, the competitive landscape of CDPs offered by several market players, and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies.

The Breakup of Primary Research

Customer Data Platform Market Size, and Share

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Market Size Estimation

In the bottom-up approach, the adoption of CDP software among different end users in key countries with respect to their regions that contribute to most of the market share was identified. Furthermore, for cross-validation, the adoption of CDP solutions and services among different industries, along with different use cases with respect to their regions, has been identified and extrapolated. In addition, weightages have been given to the use cases identified in different regions for the calculation.

Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included an analysis of the big data market’s regional penetration. Based on secondary research, the regional spending on ICT, socioeconomic analysis of each country, strategic vendor analysis of the major risk analytics providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primaries, the exact values of the overall CDP market size and its segments’ market size were determined and confirmed using the study.

Global Customer Data Platform Market Size: Bottom-Up and Top-Down Approach:

Customer Data Platform Market Bottom Up and Top Down Approach

To know about the assumptions considered for the study, Request for Free Sample Report

Data Triangulation

Based on the market numbers, the regional split was determined by primary and secondary sources. The procedure included the analysis of the Customer Data Platform (CDP) market’s regional penetration. Based on secondary research, the regional spending on Information and Communications Technology (ICT), socio-economic analysis of each country, strategic vendor analysis of major CDP providers, and organic and inorganic business development activities of regional and global players were estimated. With the data triangulation procedure and data validation through primaries, the exact values of the overall Customer Data Platform (CDP) market size and segments’ size were determined and confirmed using the study.

Market Definition

According to Oracle, a Customer Data Platform (CDP) is a packaged software that creates a comprehensive customer database accessible by other systems to analyze, track, and manage customer interactions.

Stakeholders

  • CDP Vendors
  • Customer Analytics Vendors
  • Research Organizations
  • Network And System Integrators
  • Marketing Analytics Executives
  • Third-party Service Providers

Report Objectives

  • To describe and forecast the global Customer Data Platform (CDP) market by offering (platform and services), application, data channel, type, deployment mode, vertical, and region
  • To forecast the market size of the five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
  • To analyze the subsegments of the market with respect to individual growth trends, prospects, and contributions to the overall market
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape of the major players.
  • To comprehensively analyze the core competencies of key market players
  • To track and analyze competitive developments in the market, such as mergers and acquisitions, product developments, partnerships and collaborations.

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per your company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product quadrant, which gives a detailed comparison of the product portfolio of each company.

Geographic Analysis

  • Further breaku of the North American Customer Data Platform (CDP) market
  • Further breakup of the European Customer Data Platform (CDP) market
  • Further breakup of the Asia Pacific Customer Data Platform (CDP) market
  • Further breakup of the Middle Eastern & African Customer Data Platform (CDP) market
  • Further breakup of the Latin America Customer Data Platform (CDP) market

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Previous Versions of this Report

Customer Data Platform Market by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability and Region - Global Forecast to 2027

Report Code TC 6601
Published in Dec, 2022, By MarketsandMarkets™

Customer Data Platform Market with COVID-19 Impact Analysis by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability, and Region - Global Forecast to 2026

Report Code TC 6601
Published in Sep, 2021, By MarketsandMarkets™

Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region - Global Forecast to 2025

Report Code TC 6601
Published in Mar, 2020, By MarketsandMarkets™

Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region - Global Forecast to 2025

Report Code TC 6601
Published in Sep, 2018, By MarketsandMarkets™

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