The research report includes four major activities, estimating the size of the head-up display market. Secondary research has been done to gather important information about the market and peer markets. To validate the findings, assumptions, and sizing with the primary research with industry experts across the value chain is the next step. Both bottom-up and top-down approaches have been used to estimate the market size. After this, the market breakdown and data triangulation have been adopted to estimate the market sizes of segments and sub-segments
Secondary Research
Revenues of companies offering head-up display across the world have been obtained based on the secondary data made available through paid and unpaid sources. They have also been derived by analyzing the product portfolios of key companies and rated according to the performance and quality of their products.
In the secondary research process, various sources have been referred to for identifying and collecting information for this study on the head-up display market. Secondary sources considered for this research study include government sources, corporate filings (such as annual reports, investor presentations, and financial statements), and trade, business, and professional associations. Secondary data has been collected and analyzed to determine the overall market size, further validated through primary research.
Secondary research has been mainly used to obtain key information about the supply chain of the head-up display industry to identify the key players based on their products and the prevailing industry trends in the head-up display market based on components, end users, and regions. It also includes information about the key developments undertaken from both market- and technology-oriented perspectives.
Primary Research
In the primary research process, various primary sources have been interviewed to obtain qualitative and quantitative information related to the market across four main regions— North America, Europe, Asia Pacific, and Row (Rest of the World). Primary sources from the supply side include industry experts such as CEOs, vice presidents, marketing directors, technology directors, and a few other related key executives from major companies and organizations operating in the head-up display market or related markets.
After the completion of market engineering, primary research has been conducted to gather information and verify and validate critical numbers obtained from other sources. Primary research has also been conducted to identify various market segments; industry trends; key players; competitive landscape; and key market dynamics, such as drivers, restraints, opportunities, and challenges, along with the key strategies market players adopt. Most of the primary interviews have been conducted with the supply side of the market. This primary data has been collected through questionnaires, emails, and telephonic interviews.
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Market Size Estimation
In the market engineering process, both the top-down and bottom-up approaches have been used, along with several data triangulation methods, to perform market estimation and forecasting for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analyses have been performed on the market engineering process to list key information/insights.
Key market players have been identified through secondary research, and their market shares have been determined through primary and secondary research. This involves studying their annual and financial reports and interviews with industry experts (such as CEOs, VPs, directors, and marketing executives) for key insights—both quantitative and qualitative.
All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All possible parameters that may affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed input and analysis from MarketsandMarkets and presented in the report.
Market Size Estimation Methodology-Bottom-up Approach
A bottom-up approach has been employed to arrive at the overall size of the head-up display market from the calculations based on the revenues of the key players and their shares in the market. Key players in the head-up display market have been studied. The market size estimations have been carried out considering the market size of their head-up display offerings.
Market Size Estimation Methodology-Top Down Approach
In the top-down approach, the overall market size has been used to estimate the size of individual markets through percentage splits from secondary and primary research.
The most appropriate parent market size has been used to implement the top-down approach for the calculation of specific market segments.
The revenue shares used earlier in the bottom-up approach were verified by identifying and estimating the market share for each company. The overall parent market size and individual market sizes have been determined and confirmed in this study through the data triangulation process and data validation through the primaries.
Data Triangulation
After arriving at the overall market size from the market size estimation process explained above, the total market has been then split into several segments and sub-segments. Data triangulation has been employed to complete the market engineering process and arrive at the exact statistics for all segments and sub-segments. The data has been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market has been validated using both the top-down and bottom-up approaches.
Market Definition
Head-up displays are see-through (transparent) screens that provide car drivers and aircraft pilots with vital information such as their current speed, speed limits, the gap between vehicles, fuel levels, and navigation directions. These details are projected onto windshields or affixed reflector lenses. While originally designed for military aviation, these displays are now widely employed in commercial airplanes and various automobile types, including high-end luxury and sports cars. HUDs offer both safety and convenience by placing essential vehicle data and guidance directly within the driver's or pilot's line of sight.
This report provides insights into the market for head-up display type, component, technology application. The regional market is further segmented into North America, Europe, Asia Pacific, and the Rest of the World (RoW).
Key Stakeholders
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Key technology providers
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Original device manufacturers (ODM)
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System integrators
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Software providers
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Electronic hardware equipment manufacturers
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End users
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Technical universities
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Government/private research institutes
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Market research and consulting firms
The main objectives of this study are as follows:
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To define, describe, segment, and forecast the head-up display market, in terms of value, based on component, type, application, and region
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To forecast the head-up display market, in terms of volume, based on application
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To forecast the size of the market and its segments with respect to four main regions, namely, North America, Europe, Asia Pacific, and the Rest of the World (RoW), along with their key countries
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To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contributions to the total market
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To provide detailed information regarding the key factors influencing market growth, such as drivers, restraints, opportunities, and challenges
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To provide a detailed analysis of the head-up display supply chain
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To analyze the opportunities in the market for stakeholders and provide a detailed competitive landscape of the market leaders
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To strategically profile the key players and comprehensively analyze their market ranking and core competencies2
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To analyze key growth strategies such as expansions, contracts, joint ventures, acquisitions, product launches and developments, and research and development activities undertaken by players operating in the head-up display market
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
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Country-wise Information for Asia Pacific
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Detailed analysis and profiling of additional market players (up to five)
User
Sep, 2019
The demand for HUDs is high in automotive as well as in aerospace sector. I would like to know in detail, which of these sectors would grow at a high rate and where would the return on investment (RoI) be high? Is this aspect of comparative analysis between these two applications been covered in detail in your report?.
User
Sep, 2019
What would be the major differentiating factors between AR HUD and conventional HUDs? Which would be the one preferred by the car makers considering their features, avaialability, as well as pricing? Would you be able to provide the major players producing both these HUDs and their product features?.
User
Sep, 2019
The European region leads in production of high-end cars. Will this also be in line with the demand of HUDs? I would like to know the regionwise demand of HUDs and the key reasons behind the analysis. Does your report cover the regionwise data of HUDs and analysis?.