5.2 MARKET DYNAMICS
DRIVERS
- Proliferation of smartphones, connected devices, and location-based applications
- Advancement and effectiveness of indoor positioning with SLAM
- Increasing number of applications powered by beacons and BLE tags
- Growing integration of beacons in cameras, LED lighting, PoS devices, and digital signage
- Inefficiency of GPS in indoor environments
RESTRAINTS
- Concerns related to data security and privacy
- Negative feedback from end users
- Stringent government regulations
- High installation and maintenance costs
OPPORTUNITIES
- Increasing demand for RFID tags across retail industry
- Growing use of 5G for location-based services
- Growing demand for indoor location technologies to support lean automation and robotic processes
- Focus on Industry 4.0 smart cities and smart manufacturing
CHALLENGES
- Lack of skills and awareness related to indoor location technologies
- Dearth of uniform standards and interoperability coupled with system incompatibility
5.3 INDUSTRY TRENDS
BRIEF HISTORY OF INDOOR LOCATION MARKET
- 2000–2010
- 2011–2020
- 2021–present
TRENDS/DISRUPTIONS IMPACTING BUYERS/CUSTOMERS IN INDOOR LOCATION MARKET
PRICING ANALYSIS
- Average selling price trend of key players, by offering
- Indicative pricing analysis
SUPPLY CHAIN ANALYSIS
ECOSYSTEM/MARKET MAP
TECHNOLOGY ANALYSIS
- Key technologies
- Adjacent technologies
- Complementary technologies
PATENT ANALYSIS
- Methodology
HS CODE: CARDS INCORPORATING ONE OR MORE ELECTRONIC INTEGRATED CIRCUITS "SMART CARDS" (854381)
- Export scenario
- Import scenario
USE CASES
- Las Vegas Convention Center helped visitors navigate efficiently with indoor Google Maps
- OSRAM Malaysia deployed Blueiot RTLS to track assets accurately and protect them
- Kesko increased average check by 6% using Navigine’s personal purchasing assistant
- Senion StepInside Indoor Positioning System helped Ericsson enhance workplace employee performance
- Transports Publics Fribourgeois (TPF) adopted Ubisense RTLS solution for efficient business operations
- TOSHIN Industry Co. Ltd improved its production quality by deploying Quuppa’s new plating methods
KEY CONFERENCES & EVENTS, 2024–2025
CURRENT AND EMERGING BUSINESS MODELS
BEST PRACTICES OF INDOOR LOCATION MARKET
FUTURE LANDSCAPE OF INDOOR LOCATION MARKET
- Indoor location technology roadmap till 2030
- Short-term roadmap (2024–2025)
- Mid-term roadmap (2026–2028)
- Long-term roadmap (2029–2030)
REGULATORY LANDSCAPE
- Regulatory bodies, government agencies, and other organizations
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
PORTER’S FIVE FORCES MODEL
- Threat of new entrants
- Threat of substitutes
- Bargaining power of suppliers
- Bargaining power of buyers
- Intensity of competitive rivalry
KEY STAKEHOLDERS AND BUYING CRITERIA
- Key stakeholders in buying process
- Buying criteria
COMPANY VALUATION, INVESTMENT, AND FUNDING SCENARIO
INTRODUCTION TO ARTIFICIAL INTELLIGENCE AND GENERATIVE AI
- Impact of AI/generative AI on indoor location market
- Use cases of generative AI in indoor location market
- Future of generative AI in indoor location market
ARCHITECTURE
- Magnetic field approach
- Fingerprinting
- Smartphone data
INDOOR LOCATION IMPACT ON ADJACENT NICHE TECHNOLOGIES
- Internet of Things (IoT)
- Augmented reality (AR) and virtual reality (VR)
- Mobile applications and app development
- Indoor mapping and geographic information system (GIS)
- Asset tracking and inventory management
- Smart buildings and facilities management
- Data analytics and business intelligence
Growth opportunities and latent adjacency in Indoor Location Market