The study involved four major activities for estimating the current size of the global metalized flexible packaging market. Exhaustive secondary research was carried out to collect information on the market, the peer product market, and the parent product group market. The next step was to validate these findings, assumptions, and sizes with the industry experts across the value chain of metalized flexible packaging through primary research. Both the top-down and bottom-up approaches were employed to estimate the overall size of the metalized flexible packaging market. After that, market breakdown and data triangulation procedures were used to determine the size of different segments and sub-segments of the market.
Secondary Research
In the secondary research process, various secondary sources such as Hoovers, Bloomberg BusinessWeek, Dun & Bradstreet, edana.org, and associations were referred to identify and collect information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, gold standard & silver standard websites, regulatory bodies, trade directories, and databases.
Primary Research
The metalized flexible packaging market comprises several stakeholders such as raw material suppliers, technology developers, metalized flexible packaging companies, and regulatory organizations in the supply chain. The demand side of this market is characterized by the development of end use applications. The supply side is characterized by advancements in technology and diverse application industries. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.
Following is the breakdown of primary respondents
Notes: Other designations include product, sales, and marketing managers.
Tiers of the companies are classified based on their annual revenues as of 2022: Tier 1 = >USD 5 Billion, Tier 2 = USD 1 Billion to USD 5 Billion, and Tier 3= <USD 1 Billion.
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Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the size of the global metalized flexible packaging market and to estimate the sizes of various other dependent submarkets. The research methodology used to estimate the market size includes the following:
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The key players in the industry were identified through extensive secondary research.
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The supply chain of the industry and market size, in terms of value and volume, were determined through primary and secondary research.
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All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
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All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
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The research includes the study of reports, reviews, and newsletters of key industry players along with extensive interviews with key officials, such as directors and marketing executives.
The overall market size has been used in the top-down approach to estimate the sizes of other individual markets mentioned in the segmentation through percentage splits derived using secondary and primary sources.
For calculating each type of specific market segment, the size of the most appropriate immediate parent market has been considered for implementing the top-down approach. The bottom-up approach has also been implemented for data extracted from secondary research to validate the market sizes, in terms of value and volume, obtained for each segment.
The exact values of the overall parent and individual markets have been determined and confirmed through the data triangulation procedure and validation of data through primary interviews. The data triangulation procedure implemented for this study is explained in the next section.
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Data Triangulation
Following the estimating process described above to determine the total market size, the market was divided into a number of segments and sub-segments. In order to complete the process of estimating the overall market size and determine the precise statistics for all segments and sub-segments, the data triangulation and market breakdown processes were used, where applicable. By examining multiple factors and trends from both the supply and demand sides, the data was triangulated. In addition, both top-down and bottom-up methods were used to validate the market size. After that, it was verified through primary interviews. As a result, there are three sources for each data segment: a top-down approach, a bottom-up approach, and expert interviews. The data was assumed to be correct when the values arrived at from the three sources matched.
Market Definition
Metalized flexible packaging refers to a packaging material that has a thin layer of metal, typically aluminum, applied onto a flexible substrate such as plastic or paper through a process known as metallization. This technique enhances the packaging's barrier properties, resulting in resistance to elements like moisture, oxygen, and light. The outcome is a versatile and visually appealing packaging solution that combines the flexibility of the substrate with the protective and reflective qualities of the metal layer. Metalized flexible packaging widely used across industries such as food, pharmaceuticals, and consumer goods, extends the shelf life of perishable items and serves as an effective branding tool due to its eye-catching and customizable characteristics.
Key stakeholders
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Raw material suppliers and producers
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Metalized flexible packaging manufacturers
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Metalized flexible packaging distributors/suppliers
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Regulatory bodies
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Local governments
Report Objectives
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To define, describe, and forecast the global metalized flexible packaging market on the basis of end-use industry, type, and region
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To forecast the market size, in terms of value and volume, of the regions, namely, North America, Europe, Asia Pacific, South America and Middle East & Africa.
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To provide detailed information regarding the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
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To strategically analyze micro markets with respect to individual growth trends, future prospects, and contribution to the total market
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To analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders
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To strategically profile the key players and comprehensively analyze their key developments such as new product launches, capacity expansions, mergers & acquisitions, and partnerships in the metalized flexible packaging market
Available Customizations:
Along with the given market data, MarketsandMarkets offers customizations as per the specific needs of the companies. The following customization options are available for the report:
Country Information:
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Metalized flexible packaging market analysis for additional countries
Company Information:
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Detailed analysis and profiling of additional market players (up to 5)
Pricing Analysis:
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Detailed pricing analysis for each type of metalized flexible packaging products
Growth opportunities and latent adjacency in Metalized Flexible Packaging Market