The study involved four major activities in estimating the current size of the nutraceutical excipients market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the nutraceutical excipients market.
In the secondary research process, various sources such as annual reports, press releases & investor presentations of companies, white papers, certified publications, articles from recognized authors, gold & silver standard websites, directories, and databases, were referred to identify and collect information. This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the nutraceutical excipients market.
Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
Primary Research
Extensive primary research was conducted after obtaining information regarding the nutraceutical excipients market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand and supply sides across major countries of North America, Europe, Asia Pacific, the Middle East & Africa, and South America. Primary data was collected through questionnaires, emails, and telephonic interviews. The primary sources from the supply side included various industry experts, such as Chief X Officers (CXOs), Vice Presidents (VPs), Directors, from business development, marketing, research, and development teams, and related key executives from distributors, and key opinion leaders. Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to functionality, end products, product source, formulation, functionality application, and region.

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Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the nutraceutical excipients market. These approaches were also used extensively to estimate the size of various dependent submarkets. The research methodology used to estimate the market size includes the following:
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Key players were identified through extensive secondary research.
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The industry’s value chain and market size were determined through primary and secondary research.
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All percentage share splits and breakdowns were determined using secondary sources and verified through primary sources.
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All the possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
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The parent market—the crop protection market—was considered further to validate the details of the nutraceutical excipients market.
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The following figure provides an illustrative representation of the complete market size estimation process implemented in this research study for an overall estimation of the nutraceutical excipients market in a consolidated format.
The following sections (bottom-up & top-down) depict the overall market size estimation process employed for the purpose of this study.
Global Nutraceutical Excipients Market: Bottom-Up Approach

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Global Nutraceutical Excipients Market: Top-Down Approach

With the data triangulation procedure done both through the bottom-up approach (demand side, by functionality segment) and top-down approach (supply side, by competitor sales revenues), and validation of data through primaries, the overall size of the parent market size and size of each market were determined.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable, to estimate the overall nutraceutical excipients market and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with this, the market size was validated using both the top-down and bottom-up approaches.
Market Definition
Nutraceutical excipients are non-active nutraceutical ingredients that are included in the production of nutraceutical formulations. Excipients are also used to enhance the therapeutic effects of active ingredients in the final dose. Nutraceutical active ingredients are biologically functional molecules or components, which affect the nutritional uptake, balance, and health of a human body, and that mostly aim to supplement the nutritional profile provided by staple foods. Moreover, excipients are essential for the timely and precise delivery of nutraceutical components. In addition, maintaining optimum levels of active ingredients in nutraceutical products, such as vitamins and minerals, is a key function of excipients.
Key Stakeholders
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Raw material supplier
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Commercial Research and Development Institutions
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Manufacturers, dealers, and suppliers in the nutraceutical excipients market
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Government bodies
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Food & beverage manufacturers
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Nutraceutical manufacturers
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Cosmetic & skincare product manufacturers
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Food importers and exporters
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Associations and NGOs
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Logistics providers & transporters
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Regulatory bodies & institutions
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US Food and Drug Administration (US FDA)
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European Food Safety Authority (EFSA)
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Food Safety and Standards Authority of India (FSSAI)
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Food Safety Law of the People’s Republic of China
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Food Safety Commission of Japan
Report Objectives
Market Intelligence
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Determining and projecting the size of the nutraceutical excipients market, based on product source, formulation, functionality, functionality application, end product and regional markets, over a five-year period, ranging from 2023 to 2028.
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Identifying attractive opportunities in the market by determining the largest and fastest-growing segments across regions
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Analyzing the demand-side factors based on the following:
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Impact of macro- and microeconomic factors on the market
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Shift in demand patterns across different subsegments and regions
Competitive Intelligence
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Identifying and profiling the key market players in the nutraceutical excipients market
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Determining the share of key players operating in the nutraceutical excipients market
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Providing a comparative analysis of the market leaders on the basis of the following:
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Product offerings
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Business strategies
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Strengths, weaknesses, opportunities, and threats
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Key financials
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Understanding the competitive landscape and identifying major growth strategies adopted by the key companies.
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Analyzing the patents registered and regulatory frameworks across the regions and their impact on prominent market players.
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Analyzing the market dynamics and competitive situations & trends across the regions and their impact on prominent market players
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
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Product Matrix, which gives a detailed comparison of the product portfolio of each company.
Geographic Analysis
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
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Further breakdown of the Rest of Europe into Netherlands, Poland, and other EU & non-EU countries
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Further breakdown of the Rest of Asia Pacific into New Zealand, Thailand, and Vietnam.
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Further breakdown of the Rest of South America into Colombia, Paraguay, Peru, and other South American countries
Company Information
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Detailed analyses and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in Nutraceutical Excipients Market