Usage-based Insurance Market Size, Share & Analysis

Report Code AT 6582
Published in Feb, 2025, By MarketsandMarkets™
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Usage-Based Insurance Market Strategic Trends and Opportunities, by Type (Pay-As-You-Drive, Pay-How-You-Drive, and Manage-How-You-Drive), Hardware (smartphones and Telematics), and Region (North America, Europe and Asia Pacific) - Global Forecast 2030

 

Overview

The usage-based insurance market is projected to grow from USD 43.38 billion in 2023 to USD 70.46 billion by 2030, at a CAGR of 7.2%. The key factors driving the usage-based insurance market are consumer willingness to share personal data with UBI insurer companies, the increase in connected cars, and the affordability of the UBI premium compared to traditional insurance.

Usage-Based Insurance Market

Attractive Opportunities in the Usage-Based Insurance Market

North America

North America is the largest market for usage-based insurance due to high traditional insurance price and increase in adoption for smart phones in hardware due to its cost effectiveness.

Embedded Telematics device would drive the market during the forecast period due to higher adoption in connected cars.

Automakers like BMW and Tesla are entering into UBI insurance business by bring in-house UBI policy for creating new revenue stream.

Increase in demand for connected cars and customer willingness for sharing personalized data to insurer companies due to strict regulations for data privacy is driving the market

The North America Market is expected to reach USD XX billion in 2024 and is projected to reach USD XX billion in 2030 at a CAGR of XX% during the forecasted period.

Global Usage-Based Insurance Market Dynamics

Driver: High insurance premium rates for EVs are driving the market

The traditional insurance for EVs is usually charged high as compared to ICE vehicles. Traditional UBI premiums for electric vehicles were high due to lack of parc data, battery performance, limited availability of qualified repair shops, and the overall electric vehicles performance, which led insurers to price cautiously to cover potential risks. Whereas, in recent years, EV sales have gained momentum, leading insurers to have access to EV’s parc data and its performance, allowing for better risk assessment and lowered UBI pricing. According to Tesla's official website, the insurance price for EVs costs 12% more than that of ICE vehicles.

In Europe and North America, the governing bodies provide incentives for the adoption of EVs, where there is a significant scope for potential UBI customers. Insurers leveraging UBI to address the cost concerns of traditional insurance pricing for EVs and growing the customer base. Moreover, the OEM pre-fitted embedded telematics device in new vehicles, including EVs, helps insurers collect data on driving patterns, enabling them to reward safe driving behaviors with discounts. Hence, the demand for UBI is increasing as it offers a flexible and cost-effective solution for electric vehicles.

Restraint: Regulatory Challenges

Globally, the laws and regulations for data privacy vary in each region. Due to this variation, it tends to become difficult for insurer companies to offer similar UBI policies across the region. For instance, in North America, each state of the US has different laws and regulations for data privacy, which need to be followed by all UBI insurance companies. In Europe, all countries must adhere to a common regulation named "General Data Protection Regulation" (GDPR) for data privacy, processing, and sharing, which needs to be followed by all UBI insurers. In contrast, in Asia Pacific, all countries follow their own regulation for data privacy, which needs to be addressed by all UBI insurers.

This variation in data privacy in each county and state complicates the UBI insurer's ability to offer standardized products across the states or countries, resulting in increased operational complexity and costs as they need to follow all the legislative frameworks depending on states and regions. Hence, it limits the development of new UBI-tailored offerings to the consumer.

North America is expected to be the largest market during the forecast period.

North America holds the largest market for UBI in terms of revenue which is more than 60% for the year 2023 and is estimated to remain strong till 2030. The revenue generated by North America is high due to high traditional insurance price, which ranges between USD 1,800–2,300 annually per vehicle, to which vehicle owners choose UBI insurance with lower premiums. Due to the high traditional insurance premiums, UBI premiums are also charged compared to other regions and countries, as the UBI insurer present in the US must adhere to multiple regulations for data privacy and transparency in different states in the US as compared to other countries and regions, which increases the cost adhering all the mandates and regulation, ultimately increasing the price of UBI policies in the US.

Despite variations in regulation for data privacy in the US, TSP players such as Octo Group S.p.A (Italy) have granted a license for calculating the UBI insurance based on their algorithms for 50 states in the US. In contrast, Cambridge Mobile Telematics (US) has received 48 states in the US. Moreover, the US has top key insurers such as Allstate Insurance Company, Nationwide Mutual Insurance, and Liberty Mutual Insurance. Also, a few automakers, like Tesla, have brought their own UBI program by utilizing the data to generate UBI premiums, which has created a new revenue stream for OEMs. Hence, these factors have made North America the largest market for UBI.

HIGHEST CAGR MARKET IN 2024-2030
US FASTEST GROWING MARKET IN THE REGION
Usage-Based Insurance Market by region

Recent Developments of Usage-Based Insurance Market

  • In August 2023, Citroen (France) launched a UBI program for its electric vehicle, the eC3, in collaboration with ICICI Lombard General Insurance (India).
  • In April 2023, Kia America (US) and LexisNexis (US) entered into a partnership to use LexisNexis® Telematics Exchange to offer personalized driving scores to Kia Connect customers.
  • In February 2023, Cristo (France) and UNIQA Liechtenstein (Hungary) introduced usage-based casco insurance. It was launched initially in Hungary, and then they plan to partner with other European countries to expand this innovative offering.
  • In January 2022, Audi (Germany) partnered with connected car data company Otonomo (Israel) to pilot consumer offerings, including pay-as-you-drive insurance, vehicle status updates, and first notification of loss services.

Key Market Players

List of Top Usage-Based Insurance Market Companies

The Usage-Based Insurance Market is dominated by a few major players that have a wide regional presence. The major players in the Usage-Based Insurance Market are

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Scope of the Report

Report Attribute Details
Market size available for years 2023–2030
Base year considered 2023
Forecast period 2023–2030
Forecast units (Million)
Segments Covered By type, by hardware, and by region
Regions covered Asia Pacific, North America, and Europe

 

Key Questions Addressed by the Report

What is the current size of the usage-based insurance market?
The usage-based insurance market is estimated to be USD 43.38 billion in 2023 and is projected to reach USD 70.46 billion by 2030 at a CAGR of 7.2%.
What is the driving factor impacting the growth of the usage-based insurance market?
The major driving factors for the usage-based insurance market are the increasing adoption of connected cars, the rise in sales of electric cars, the high insurance premium price for EVs, the increase in data aggregator players, and OEMs expanding into the UBI market business.
Who are the top key players in the usage-based insurance market?
Octo Group S.p.A (Italy), Cambridge Telematics (US), Lexis Nexis (US), The Floow (UK), Allianz (Germany), AXA (France), Zurich (Switzerland), Libert Mutual Insurance (US), Allstate Insurance Company (US), and Farmers Insurance (US), and Tesla (US) are the top key players in the usage-based insurance market.
What are the trends in the usage-based insurance market?
The recent market trend for the UBI market is an increase in UBI adoption due to an increase in sales for electric vehicles, OEMs entering the UBI market, and regulation for data privacy.
What is the future of the usage-based insurance market?
Asia Pacific will grow at a high CAGR during the forecast period due to an increase in sales of electric vehicles and connected cars.

 

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Table Of Contents

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TITLE
PAGE NO
EXECUTIVE SUMMARY
1
  • 1.1 GLOBAL UBI PENETRATION
  • 1.2 GLOBAL CONNECTED VEHICLE REGULATIONS IMPACTING UBI
  • 1.3 ECOSYSTEM FOR UBI MARKET
STUDY OBJECTIVES, SCOPE, AND METHODOLOGY
2
TYPES OF UBI AND HARDWARE
3
  • 3.1 TYPES OF UBI PROGRAMS
  • 3.2 PARAMETERS TRACKED BY VARIOUS UBI TYPES
  • 3.3 HARDWARE TYPES OF UBI PROGRAMS
DRIVERS AND RESTRAINTS
4
  • 4.1 DRIVERS AND RESTRAINTS FOR UBI MARKET
  • 4.2 OEM BUSINESS MODEL
MARKET LANDSCAPE
5
  • 5.1 GLOBAL UBI PENETRATION AND AVERAGE PREMIUM, 2023–2030
  • 5.2 GLOBAL UBI MARKET, BY TYPE, 2023–2030
  • 5.3 GLOBAL UBI MARKET, BY HARDWARE, 2023–2030
  • 5.4 NORTH AMERICA: UBI PENETRATION AND AVERAGE PREMIUM, 2023–2030
  • 5.5 NORTH AMERICA: UBI MARKET, BY TYPE, 2023–2030
  • 5.6 NORTH AMERICA: UBI REVENUE, BY HARDWARE, 2023–2030
  • 5.7 EUROPE: UBI PENETRATION AND AVERAGE PREMIUM, 2023–2030
  • 5.8 EUROPE: UBI REVENUE, BY TYPE, 2023–2030
  • 5.9 EUROPE: UBI REVENUE, BY HARDWARE, 2023–2030
  • 5.10 ASIA PACIFIC: UBI PENETRATION AND AVERAGE PREMIUM, 2023–2030
  • 5.11 ASIA PACIFIC: UBI REVENUE, BY TYPE, 2023–2030
  • 5.12 ASIA PACIFIC: UBI REVENUE, BY HARDWARE, 2023–2030
COMPANY PROFILING
6
  • 6.1 GLOBAL TSP PLAYERS
    LEXISNEXIS
    OCTO GROUP S.P.A
    CAMBRIDGE MOBILE TELEMATICS
    THE FLOOW LIMITED
    INSURANCE & MOBILITY SOLUTIONS (IMS)
  • 6.2 UBI INSURANCE PROVIDERS FROM EUROPE
    ALLIANZ
    AXA
    ZURICH
  • 6.3 UBI INSURANCE PROVIDERS FROM NORTH AMERICA
    LIBERTY MUTUAL INSURANCE
    ALLSTATE INSURANCE
    FARMERS
  • 6.4 UBI INSURANCE OFFERED BY OEMS
    TESLA
    MERCEDES-BENZ
APPENDIX
7
ABOUT MNM
8
LEGAL DISCLAIMER
9

The study involved analyzing the UBI market trend, regualtions, and the recent development by the TSP and insurer and automakers to determin the UBI market for 2023 with a forecast projection till 2030. The study is also based on data collected by OEMs from connected cars. Subsequently, these findings, along with assumptions, were corroborated and validated through primary research involving industry experts across the value chain. Employing bottom-up methodology, the complete market size was estimated. Following this, a market breakdown and data triangulation approach were utilized to determine the size of specific segments and subsegments within the market.

Secondary Research

The secondary sources referred for this research study include automotive OEMs, Tier I/II companies, and publication from government sources, automotive associations & databases: [such as country level automotive associations and organizations, International Energy Agency (IEA), MarkLines and others] trade, business, and automotive associations. Secondary data has been collected and analysed to arrive at the overall sales volume.

Primary Research

In the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, such as CXOs, vice presidents, directors from business development, marketing, product development/innovation teams, and related key executives from various key companies. Various system integrators, industry associations, independent consultants/industry veterans, and key opinion leaders were also interviewed.

Primary interviews have been conducted to gather insights such as Usage-Based Insurance market sizing estimation and forecast.

Usage-Based Insurance Market Size, and Share

Note: *Others include sales managers, marketing managers, and product managers.
UBI policy providers are companies that provide UBI packages/programs, while UBI technology providers are companies that provide UBI apps/hardware to UBI providers and OEMs.

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

As mentioned below, a detailed market estimation approach was followed to estimate and validate the value and volume of the usage-based insurance market and other dependent submarkets

  • The bottom-up approach was used to estimate and validate the light duty vehicles unit market size. The country-level sales for light duty vehicles (Car, SUVs, Pickup Trucks, Vans, MPVs and Minivans) were referred from country-level manufacturing associations and secondary sources (company publications, articles, etc.).
  • The sales forecast for this vehicle type is based on factors such as country-wise macroeconomic indicators, emission regulations, growth in the automotive industry, GDP growth, and government spending.
  • The UBI premiums for new and VIO was calculated by reducing certain percentage from the traditional insurance form each country and forecasted accordingly.
  • The UBI policy adoption rate for each country was referred to from the secondary sources and then validated through primary interviews and industry experts.
  • The UBI adoption rate was then multiplied with the unit sales of light duty vehicles by country to get the unit shipment at the country level.
  • The country level UBI shipment was then multiplied by the country-level average selling price (ASP) of UBI policy to get the revenue for each country .
  • The summation of the country-level market would give the global unit shipment for UBI in terms of million and revenue in terms of billion .

Market Definition

As per the National Association of Insurance Commissioners (NAIC), usage-based insurance (UBI) is a type of auto insurance that tracks mileage and driving behavior. UBI is often powered by in-vehicle telecommunication devices (telematics)—technology that is available in a vehicle and is self-installed using a plug-in device or already integrated into the original equipment installed by car manufacturers. It can also be available through mobile applications. The basic idea of UBI is that a driver's behavior is monitored in real time, allowing insurers to align driving behavior more closely with premium rates.

Stakeholders

  • Automotive OEMs
  • Technology Service Providers
  • Automotive insurance providers
  • Telematics Technology Providers (TTP)
  • Aftermarket Telematics Providers
  • Technology investors
  • National and Regional Environmental Regulatory Agencies or Organizations
  • Technology standards organization, forum, alliances, and associations
  • Agents and brokers of usage usage-based insurance market
  • Regional Automobile Associations
  • Telematics device suppliers for OEMs and Automotive Tier
  • Traders, distributors, and suppliers of telematics components and raw material suppliers
  • Organized and unorganized aftermarket suppliers of telematics devices

Report Objectives

  • To define, describe, and forecast the usage-based insurance market, in terms of unit shipment (Million) and revenue (USD billion), based on the following segments:
    • By type [Pay-As-You-Drive (PAYD), Pay-How-You-Drive (PHYD), and Manage-How-You-Drive (MHYD)]
    • By hardware [OBD-II, smartphones, and embedded telematics box].
    • By region {Asia Pacific, North America, and Europe}
  • To understand the market dynamics (drivers and restraints), regulatory analysis, and ecosystem analysis.
  • To strategically analyze markets with respect to individual growth trends, prospects, and contributions to the total market
  • To understand how data is tracked from the connected cars.
  • Company profiling of TSP, OEMs and Insurance providers with details to what hardware they use for tracking and what parameters do they track.

Previous Versions of this Report

Usage Based Insurance Market for ICE & Electric Vehicle, by Package (PAYD, PHYD, MHYD), Technology (OBD-II, Embedded Telematics Box, Smartphone), Vehicle (New, Old), Device Offering (BYOD, Company Provided) and Region - Global Forecast to 2028

Report Code AT 6582
Published in Oct, 2023, By MarketsandMarkets™

Usage-Based Insurance Market for ICE & Electric Vehicle by Package (PAYD, PHYD, MHYD), Technology (OBD-II, Black box, Smartphone, Embedded), Vehicle Age (New, Old), Device Offering (BYOD, Company Provided) and Region - Global Forecast to 2026

Report Code AT 6582
Published in Jun, 2021, By MarketsandMarkets™

Usage-Based Insurance Market for Automotive by Package type, Technology type (OBD-II, Blackbox, Smartphone, Embedded, and Other technologies), Vehicle type, Vehicle age, Device Offering, Electric & Hybrid vehicles, and Region - Global forecast to 2027

Report Code AT 6582
Published in Feb, 2020, By MarketsandMarkets™

Usage-Based Insurance Market for Automotive by Package type, Technology type (OBD-II, Blackbox, Smartphone, Embedded, and Other technologies), Vehicle type, Vehicle age, Device Offering, Electric & Hybrid vehicles, and Region - Global forecast to 2027

Report Code AT 6582
Published in Sep, 2018, By MarketsandMarkets™

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Growth opportunities and latent adjacency in Usage-Based Insurance Market

Genelia

Jul, 2022

We are reviewing different Usage-Based Insurance scenarios, as part of the strategy for this topic we are looking for a strategic partner to help us understand how to introduce UBI solutions in the Mexican market. We would like to know and understand the needs of the Mexican market to enter with UBI solutions, here are a couple of points that we would like to know: 1. Evaluate the Mexican UBI market opportunity 2. Understand the Mexican personal auto insurance market 3. Understand Mexican personal line insurance companies’ key needs and challenges 4. Identify opportunities for telematics in the personal line market 5. Understand the Mexican commercial auto insurance market 6. Understand Mexican commercial line insurance companies’ key needs and challenges 7. Identify opportunities for telematics in the commercial line market.

Laura

Jul, 2022

Usage-Based Insurance Market report was published and updated early last month and is the most updated market report available with us on the Usage-Based Insurance Market. The report breaks-down the market size and growth forecast for ICE vehicles and for Battery Electric Vehicle (BEV), Plug-in Hybrid Vehicle (PHEV) and Fuel-cell Electric Vehicle (FCEV), further broken down by 1) By Package Type: Pay-As-You-Drive (PAYD), Pay-How-You-Drive (PHYD), Manage-How-You-Drive (MHYD) 2) By Technology: OBD-II, Smartphone, Black Box, Embedded, Other technologies 3) By Vehicle Type: Light-duty Vehicle (LDV), Heavy-duty Vehicle (HDV) 4 By Vehicle Age: New Vehicle, Old Vehicle 5) By Device Offering: Bring Your Own Device (BYOD), Company Provided Market share analysis of top players, including their business and service portfolio, last three year financials, contracts awarded, organic and in-organic growth strategies, SWOT analysis, key investments, and MnM view point of each company, is covered for all global and regional players..

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