The study comprised four main activities to estimate the event management software market size. We conducted significant secondary research to gather data on the market, the competing market, and the parent market. The following stage involved conducting primary research to confirm these conclusions and hypotheses and sizing with industry experts throughout the value chain. The overall market size was evaluated using a blend of top-down and bottom-up approach methodologies. After that, we estimated the market sizes of the various market segments using the market breakup and data triangulation techniques.
Secondary Research
The secondary research process referred to various secondary sources to identify and collect information for this study. These included annual reports, press releases, and investor presentations of companies, white papers, certified publications, and articles from recognized associations and government publishing sources. Other sources include journals such as the International Journal of Computer Science, Information Technology and Security (IJCSITS), Journal of Information Security and Applications, and The Journal of Network and Computer Applications; and associations such as the Technology Services Industry Association (TSIA) and The World Information Technology and Services Alliance (WITSA).
Secondary research was mainly used to obtain key information about the industry insights, the market's monetary chain, the overall pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both markets- and technology-oriented perspectives.
Primary Research
In the primary research process, various primary sources from both the supply and demand sides of the event management software market were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from vendors providing event management software offerings; associated service providers; and is operating in the targeted countries. all possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data.
After the complete market engineering process (including calculations for market statistics, market breakup, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. The primary research also helped identify and validate the segmentation, industry trends, key players, competitive landscape, and market dynamics, such as drivers, restraints, opportunities, challenges, and key strategies. In the complete market engineering process, the bottom-up approach and several data triangulation methods were extensively used to perform market estimation and market forecasting for the overall market segments and subsegments listed in this report. An extensive qualitative and quantitative analysis of the complete market engineering process was performed to list the key information/insights throughout the report.
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Market Size Estimation
The event management software market and related submarkets were estimated and forecasted using top-down and bottom-up methodologies. The bottom-up method was used to determine the size of the market overall, using the revenues and product offerings of the major market players. This research ascertained and validated the precise value of the total parent market size through data triangulation techniques and primary interview validation. Next, using percentage splits of the market segments, the overall market size was utilized in the top-down approach to estimate the size of other individual markets.
Top Down and Bottom Up Approach of Event Management Software Market.
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The research methodology used to estimate the market size included the following:
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Primary and secondary research was utilized to determine the revenue contributions of the major market participants in each country after secondary research helped identify them.
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Throughout the process, critical insights were obtained by conducting in-depth interviews with industry professionals, including directors, CEOs, VPs, and marketing executives, and by reading the annual and financial reports of the top firms in the market.
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Primary sources were used to verify all percentage splits and breakups, which were calculated using secondary sources.
Data Triangulation
The market was divided into several segments and subsegments using the previously described market size estimation procedures once the overall market size was determined. When required, market breakdown and data triangulation procedures were employed to complete the market engineering process and specify the exact figures for every market segment and subsegment. The data was triangulated by examining several variables and patterns from government entities' supply and demand sides.
Market Definition
MarketsandMarkets defines Event management software as a digital tool or platform designed to assist organizers in planning, coordinating, and managing events more efficiently. Event management software is an application or platform with a centralized system to automate and streamline event planning, coordination, and management. Event management software is typically built using technologies such as databases for storing event data, web servers for handling online registrations and interactions, and APIs (Application Programming Interfaces) for integrating with other tools and platforms. The software may be deployed as a cloud-based solution, on-premises, or hybrid model, depending on the needs and preferences of the organization.
Key Stakeholders
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Event management software platform providers
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Technology services providers
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Government organizations
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Consultants/consultancies/advisory firms
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Support and maintenance service providers
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Information Technology (IT) infrastructure providers
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System Integrators (SIs)
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Regional associations
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Independent software vendors
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Value-added resellers and distributors
Report Objectives
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To define, describe, and forecast the global event management software market based on offering, organization size, event type, deployment mode, end user, and region
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To provide detailed information about the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the market
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To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the market
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To forecast the market size concerning five central regions - North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
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To analyze the subsegments of the market concerning individual growth trends, prospects, and contributions to the overall market
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To profile the key players of the market and comprehensively analyze their market size and core competencies
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To track and analyze the competitive developments, such as product enhancements and product launches, acquisitions, and partnerships and collaborations, in the event management software market globally
Available Customizations
MarketsandMarkets provides customizations based on the company's unique requirements using market data. The following customization options are available for the report:
Product Analysis
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The product matrix provides a detailed comparison of each company's product portfolio.
Geographic Analysis
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Further breakup of the event management software market
Company Information
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Detailed analysis and profiling of five additional market players
Growth opportunities and latent adjacency in Event Management Software Market